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The Oxford Shirt

1 250 SEK
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XS S M L XL XXL
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Delivery in 2-4 days | Free from 1000 SEK | Free exchanges

A classic staple in every wardrobe, the Oxford cloth button-down shirt is as timeless as it is essential. Our shirt features a straight-cut silhouette, soft brushed 100% Organic Cotton Oxford cloth and custom Mother of Pearl buttons. Whether you pair it with denim or trousers, no wardrobe is complete without one.

  • Soft 100% certified Organic Cotton
  • Brushed, heavy 175g/sqm oxford cloth
  • Mother of Pearl buttons
  • Box pleat, single-buttoned cuffs and front-left pocket
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Straight cut
  • Pre-Shrunk
  • 15 sizes, XS-XXL in Long, Regular and Short
  • Brian (All colors) measures 189cm (6'2) in height, 97cm (38.1") around the chest and 76 cm (29.9") around the waist and wears an M Regular
  • Wash at 30 °C
  • Hang to dry
  • Iron on reverse at medium temperature, 150 °C
  • Do not tumble, dry-clean nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 365 SEK
      Asket Price 1250 SEK
      Traditional Retail 2190 SEK
      365 SEK
      1250 SEK
      2190 SEK
      • Raw Material & Milling 133 SEK
      • Manufacturing 199 SEK
      • Trims & Packaging 22 SEK
      • Transport 11 SEK

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      88% Overall traceability

      Cotton farmed in and ginned in Izmir, Turkey.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      15.68 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      A True Classic

      Cut from a heavy 100% organic cotton Oxford cloth our Shirt epitomizes comfort and durability. A light pre-wash lends casual look and softer feel while eliminating shrinkage. Mother of pearl buttons add a subtle embellishment, and generations of shirt making expertise ensure that the Oxford Shirt remains an essential part of your wardrobe.

      • Yarn: 100% certified organic cotton
      • Body fabric: 175g/sqm Oxford Weave
      • Buttons: Mother of Pearl
      • Fusing: Lightweight Cotton
      • Dye: Yarn Dye
      View The Making of The Oxford Shirt

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