Dating all the way back to 27 BC, we need to fast forward to Marie Antoinette and then skip another few hundred years to mark the popularization of the shirt as an everyday essential thanks to Katherine Hepburn, Uma Thurman and the likes. Challenging its formal origins, we’ve designed The Shirt, as THE Shirt, no matter the occasion. Cut from a breezy organic cotton poplin, it features a relaxed silhouette with a french placket. Pop it over a pair of blue denim or tuck it into a skirt. Or just skip the bottoms entirely for a day on the sofa, or at the beach. We promise, it’ll elevate any look.
The Shirt
1 350 SEK
White
Size
XXS
XS
S
M
L
XL
XXL
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
408 SEK
Asket Price
1350 SEK
Traditional Retail
2450 SEK
408 SEK
1350 SEK
2450 SEK
- Raw Material & Milling 150 SEK
- Manufacturing 211 SEK
- Trims & Packaging 40 SEK
- Transport 7 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
81% Overall traceability
Cotton farmed and ginned in Izmir, TR.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
11.76 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Poplin
The poplin used for The Shirt is made from 100% organic cotton yarns and weighs 130g/sqm to achieve that signature crisp-yet-soft touch to the hand. What's more, the fabric has been gazed to minimize hairiness as well as mercerized to increase luster and improve stability. Whether you choose to let it drape on its own or layer it, this luxurious poplin has been developed to do both, effortlessly.
- Yarn: 100% Organic cotton
- Body fabric: 130g/sqm Poplin weave
- Dye: Yarn dyed
- Buttons: Mother of Pearl buttons
