Wool Fiber from Our production facility

Garment Stories

From how we sourced our denim from the renowned valleys in Japan to the long and nuanced history of the Field Jacket. This is where we get truly nerdy about the garments we make.


2015. Where it all started. The mother of all our product films. This is the story of how we started with one seemingly simple goal: To create the perfect T-Shirt.

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The Sweatshirt

2017. Oh dear, this was quite the story. After a failed launch, a beta release and feedback from hundreds of customers we finally released The Sweatshirt 2.0 in 2017. Celebrating the struggle, we asked an olympic ring gymnast to wear it in his own struggle: the ultra hard olympic training.

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The Oxford Shirt

2016. The Oxford Shirt was the third product we ever made. And the amount of steps and meticulous craftsmanship it takes to create it blew us away. So we documented all of them. Enjoy!

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The Cashmere Sweater

2016. Fabio showed us the art of knitwear and made our first cashmere. His business closed down, but his product lives on.

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The Denim Journey

2018. Our latest story is a short documentary we made while tracing our denim back to its roots in Anjo, Japan.

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Sustainable And Ethical Fashion Terms

We get it, navigating sustainable and ethical fashion terminology can be overwhelming. The conversation around fashion’s environmental impact is riddled with jargon, and the sheer volume of words, terms and definitions out there can leave your head in a spin – us included.

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