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The T-Shirt

450 SEK
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Delivery in 3-5 days | Free from 1000 SEK | Free exchanges

As classic as they come, this is the garment that speaks to every man. Designed to stand the test of time, our signature straight-cut crew neck T-Shirt is cut from a compact organic, extra-long staple cotton jersey and accentuated with a ribbed neckline. Playing the role of both statement and staple, this piece will be the most worn item in your wardrobe.
  • Compact, custom 180g/sqm single jersey
  • Soft and durable 100% organic extra long staple cotton
  • Ribbed binding neckline
  • Twin-needle stitched hems
  • Revival reward: 5 EUR/USD/GBP or 50 SEK - Learn more
  • Classic fit with fitted mid-length sleeves
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short.
  • Kevin (White, Off White, Burgundy) measures 185cm (6’1”) in height, 90cm (35.4”) around the chest and wears an M Regular. 
  • Ossian (Charcoal Melange, Dark Navy, Dusty Green) measures 188cm (6’2”) in height, 92cm (36.2”) around the chest and wears an M Regular. 
  • Viktor (Black, Grey Melange) measures 188cm (6’2”) in height, 100cm (39.3”) around chest and wears and M Regular. 

  • Wash at 30 °C
  • Hang to dry
  • Iron on reverse at medium temperature, 150 °C
  • Do not tumble, dry-clean nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 5 EUR/USD/GBP or 50 SEK - Learn more.

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 135 SEK
      Asket Price 450 SEK
      Traditional Retail 810 SEK
      135 SEK
      450 SEK
      810 SEK
      • Raw Material & Milling 54 SEK
      • Manufacturing 64 SEK
      • Trims & Packaging 14 SEK
      • Transport 3 SEK

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      93% Overall traceability

      Solid colors Cotton farmed and ginned in Izmir, Turkey, combed in Kahramanmaraş, Turkey. Melanges: Cotton farmed and ginned in Izmir, Turkey, combed in Moreira De Conegos, Portugal.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      11.40 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Extra Long Staple Custom Jersey

      Our signature t-shirt is are crafted from 100% organic, extra long staple cotton. The cotton is spun into a smooth yet strong yarn which lends strength to our compact, custom-knitted jersey fabric. The final garment is expertly cut and finished to create a staple that won't twist, warp or pill no matter how hard you wear it.
      • Yarn: 100% Organic Extra Long Staple Cotton 
      • Body Fabric: 180g/sqm Single Jersey Knit 
      • Neckline: 1x1 Rib Knit 
      • Dye: Piece Dye (Melange: Fiber Dye)

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