FREE STANDARD SHIPPING OVER 1000 SEK | ALWAYS FREE EXCHANGES
Delivery in 3-5 days | Free from 1000 SEK | Free exchanges
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With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
93% Overall traceability
Solid colors Cotton farmed and ginned in Izmir, Turkey, combed in Kahramanmaraş, Turkey. Melanges: Cotton farmed and ginned in Izmir, Turkey, combed in Moreira De Conegos, Portugal.
11.40 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).How is this calculated?