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The Flannel Shirt

1 150 SEK

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Delivery in 2-4 days | Free shipping | Free returns & exchanges

Overview +

Our take on the American workwear classic surpasses both the 90s grunge and 00s hipster culture with a no-frills cut, classic button down collar and subtle twill-structure designed for the everyday. Cut from a soft, brushed, custom-developed Italian twill made from 100% organic cotton, The Flannel Shirt is a sure-fire alternative to formal shirting by combining comfort and style like no other shirt in our line-up.

Details +
  • 100% Organic cotton
  • Soft, brushed mid-weight 173g/sqm 2/2 twill
  • Ring spun, 2-ply yarn
  • Box pleat at back
  • Button-down collar
  • Single-buttoned cuffs
  • Mother of Pearl buttons
Fit +
  • Straight cut
  • Fits true to our other shirts
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Gustav is 192cm (6'3) tall, 100cm (39') around the chest and wears an M Long.
Care +
  • Wash at 30° Celsius with similar colours
  • Do not tumble dry
  • Do not bleach
  • Hang to dry
  • Iron on reverse at low temperature

View detailed care instructions

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

      Landed Cost 357 SEK
      Asket Price 1 150 SEK
      Traditional Retail 1700 SEK
      357 SEK
      1 150 SEK
      1700 SEK
      • Raw Material 5 SEK
      • Milling 122 SEK
      • Manufacturing 199 SEK
      • Trims 20 SEK
      • Transport 11 SEK

      Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

      100%

      Overall
      traceability

      Garment cut, sewn and packed in Meixomil, Portugal. Washed in Barcelos, Portugal.

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      In Research

      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton Flannel

      Flannel is synonymous with a soft brushed twill surface, but with brushing, the fabric is naturally prown to pilling - something we tackled head-on by developing ours from a two-ply yarn, made from 100% organic cotton. Paying homage to its rugged origins we've created a flannel that's as soft, as it's durable.

      Yarn: 100% Organic Cotton
      Body Fabric: 173g/sqm 2-ply twill weave
      Buttons: Mother of Pearl
      Fusing: Lightweight cotton
      Dye: Yarn dye (melange: fiber dye)

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