FREE STANDARD SHIPPING OVER 1000 SEK | ALWAYS FREE EXCHANGES
Delivery in 3-5 days | Free from 1000 SEK | Free exchanges
View detailed care instructions
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).How is this calculated?
Made exclusively from recycled wool, our luxury wool scarf consists of 45% recycled cashmere from post consumer sources (old garments) and 55% wool from pre-consumer sources (off cuts and production waste). Using a process called mechanical dyeing, fibres extracted from old garment are re-spun into a new yarn.