For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
78% Overall traceability
Post-consumer cashmere and wool collected in US and CA. Sorted, shredded, carded, spun and ply twisted in Prato, IT.
Tapping into age-old Italian expertise, we've been able to source a Cashmere yarn made exclusively from post consumer wool. Using a process called mechanical dyeing, old garments are first sorted, then fibres are extracted and re-spun into a new yarn. The result; cashmere that is just as soft and durable as its virgin counterpart, but at a fraction of the impact.