With roots in athletics and counter-culture, the hoodie has evolved into an utterly essential staple. Cut from our custom developed, heavy-weight, 100% organic cotton loopback, The Hoodie features a generously sized double-lined hood, but is otherwise stripped from the usual, unnecessary details. By optimising for form and actual function (removing the likes of the pouch pocket), we've created an elevated piece that spells understated, rather than underdressed, making it a go-to layer both on - and off - the clock.
Size What's my size?
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- 100% organic cotton
- Custom developed 390g/sqm unbrushed loopback
- Double-lined hood
- Herringbone taping
- Ribbed and reinforced cuff and hem for optimal retention
- Straight cut
- 15 sizes, XS-XL in Long, Regular and Short
- Hugo is 185cm (6'1) tall, 98cm (38") around the chest and wears an M Regular.
- When in doubt consult our size guide or send an email to [email protected]
- Wash at 30° Celsius
- Hang to dry
- Iron at medium temperature, 150° C
- Do not tumble, dry clean or bleach
View detailed care instructions
Model also wearing
- Raw Material 20 SEK
- Milling 98 SEK
- Manufacturing 107 SEK
- Trims 16 SEK
- Transport 12 SEK
Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.
- Raw Material
- Raw Material
A Modern Staple
The Hoodie is cut from a 100% organic cotton custom jersey, developed in collaboration with one of the world’s most innovative and skilled suppliers based in Portugal. The yarn is ring spun to give it a softer yet high quality feel and then brought together with a unique loop back knit, which lends unprecedented durability.
Yarn: 100% ring spun Organic Cotton
Body Fabric: 390/sqm Loopback Knit
Hems: 1x1 Cotton-Lycra Rib Knit
Dye: Piece Dye, (Melange: Fiber Dye)
Sewing thread: 100% Recycled Polyester