The classic wool coat remastered. The product of cutting-edge innovation, classic tailoring and timeless design, The Wool Coat is cut from an Italian felted double twill fabric from 100% recycled wool. Featuring a clean cut-away collar, set in front and raglan back sleeves, The Wool Coat effortlessly balances form, comfort and function. Naturally breathable, water repellent and warm, you'll find yourself longing for colder days to dust this piece off, fall after fall, winter after winter.
FREE STANDARD SHIPPING OVER 1000 SEK | ALWAYS FREE RETURNS & EXCHANGES
The Wool Coat
3 850 SEK
Charcoal Melange
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Delivery in 3-5 days | Free from 1000 SEK | Free returns & exchanges
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.
Landed Cost
1331 SEK
Asket Price
3850 SEK
Traditional Retail
7990 SEK
1331 SEK
3850 SEK
7990 SEK
- 418 SEK
- 722 SEK
- 28 SEK
- 163 SEK
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
96% Overall traceability
Body fabric: Recycled wool collected in USA, Italy and Europe. Lining fabric: Cotton for lining farmed and ginned in Shandong, China.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
36.82 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Putting the Win in Winter
Our Italian partner mill has over 75 years’ experience in woolen outerwear fabrics and is at the forefront of wool recycling. Our coat is the creation of a premium quality felted fabric from 100% recycled wool. The wool is made from post-consumer sweaters that are spun into new yarn in a process called mechanical dying.
- Yarn: 100% Recycled Wool
- Body Fabric: 600g/mtl felted double twill
- Lining: 100% Organic Cotton
- Buttons: Corozo (100% vegetable made)
- Sewing thread: 100% Recycled PET
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