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The Loose Jeans

1 600 SEK
W28 W29 W30 W31 W32 W33 W34 W36 W38
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Delivery in 2-3 days | Free from 1000 SEK | Free exchanges

Sprung from the same workwear origin as Blue Jeans, Black Jeans took a detour into punk and came back as a staple with a bit more attitude. Our Regular Fit Black Jeans are cut from 13oz 100% organic cotton denim and available in two no frills washes that will continue to acquire character with time. This Regular Fit features a classic silhouette with a mid-rise waist and straight-cut, loose-fit legs. Dress up with a pair of loafers and a chunky knit, or play it easy with a boxy sweatshirt and sneakers.

  • 100% organic cotton
  • 13oz 3/1 twill weave mid-weight denim
  • Over-dyed (Grey Wash), Reactive Dye (Black)
  • Button fly with signature button made from leftover metal
  • 5 belt loops, 2 front pockets, 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Loose Fit: Mid rise waist and loose fit, straight-cut leg
  • Inch sizes in waist and inseam
  • Kevin (Grey Wash) is 185cm (6'07") tall, 77cm (30.3") around the waist, 98cm (38.5") around the hip and wears size 31/32.
  • Viktor (Black) is 188cm (6'1") tall, 83cm (32.6") around the waist, 100cm (39.3") around the hip and wears size 31/32.
  • When in doubt or send an email to
  • Wash at 30 °C with similar colors on reverse
  • Iron on reverse at low temperature
  • Do not tumble dry, do not Bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 20 EUR/USD/GBP or 200 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 486 SEK
      Asket Price 1600 SEK
      Traditional Retail 2920 SEK
      486 SEK
      1600 SEK
      2920 SEK
      • Raw Material & Milling 129 SEK
      • Manufacturing 298 SEK
      • Trims & Packaging 48 SEK
      • Transport 11 SEK

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      88% Overall traceability

      Main fabric: Cotton farmed and ginned in Gaziantep, TR. Lining: Cotton farmed and ginned in Lahore, PK.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton 13oz Denim

      Partnering with one of the most innovative Denim mills worldwide, we’ve developed two black colorways that are woven and dyed differently to achieve unique outcomes. The Black is custom developed for optimal color fastness. While our Grey Wash fabric uses a more traditional process; woven, over-dyed and washed for a more classic denim look. Both fabrics are expertly cut and washed in Italy using E-Flow technology, reducing water and energy consumption compared to conventional laundry.

      • Yarn: 100% Organic cotton 
      • Body Fabric: 13oz 3/1 twill
      • Dye: Reactive dye (Black), Over-dye (Grey Wash)
      • Pocket Lining: 100% Organic cotton 
      • Buttons: Leftover metal 
      • Wash: E-Flow