From Sheep To Sweater

From our farm in Omeo, Australia to our knitters in Magione, Italy our Merino Wool is finally 100% traceable. What's more, we're introducing two all-new essentials: The Zip Cardigan and The Merino Roll Neck

        The Pursuit of Less
      

The world doesn’t need another fashion brand. Garments, products of delicate labour and precious resources, have lost their value. We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators.

Our promise is to restore the value of garments by creating meaningful essentials: A permanent collection of zero-compromise pieces, their stories uncovered and told. We can’t live without clothing, but we can make the pieces we choose to invest in count.

Explore the story of ASKET
Merino Showroom Exhibition

Merino Showroom Exhibition

Discover the journey from sheep to sweater in a special exhibition at The Showroom and try the all-new garment line up before the release on October 2nd.

About the event
Updated Garment Care

Updated Garment Care

Head over to our Garment Care section for updated care and repair instructions. We've also added three new garment care products that are as gentle on your clothing as they are on the planet.

To the garment care guide
Visit The Showroom

Visit The Showroom

Our downtown showroom at Dalagatan 27, Stockholm, is open weekdays and Saturdays. Come by to get help finding your perfect size, browse our permanent collection or get a sneak peek of what's to come.

Visit the showroom