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The Pursuit of Less
The world doesn’t need another fashion brand. Garments, products of delicate labour and precious resources, have lost their value. We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators.
Our promise is to restore the value of garments by creating meaningful essentials: A permanent collection of zero-compromise pieces, their stories uncovered and told. We can’t live without clothing, but we can make the pieces we choose to invest in count.
Whether you're exceptionally prone to coffee accidents or spilling your PB&J sandwich, we've got your back. Plus, we've just added cedar balls and garment brushes to the care product line-up.To the garment care guide
International fashion portal Highsnobiety followed us on our journey to full traceability to uncover the problems the industry is facing.Read The article
Our downtown showroom at Dalagatan 27, Stockholm, is open weekdays and Saturdays. Come by to get help finding your perfect size, browse our permanent collection or get a sneak peek of what's to come.Visit the showroom