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The Standard Jeans

175 USD
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A(Straighter) B(Curvier)
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Delivery in 3-5 days | Free from 150 USD | Free returns & exchanges

Overview +

Arguably one of the most obvious essentials in a woman's wardrobe, the washed jeans has seen countless shapes, cuts and looks since its fashion renaissance in the 80s. For the introduction of our first women's jeans, we've acquired a PhD in denim science to identify and provide you with the one silhouette, you can always count on: The Standard Jeans. Standard as in neither skinny nor boyfriend, not flared or bootcut, not a low cut nor a “mom”-jeans. It’s just - right. A timeless, ever-so-slightly tapered, silhouette, cut from durable 13oz Italian denim with just a touch of stretch for added comfort. They're the perfect clean slate, made to provide you with comfort and style, on and off the clock.

Details +
  • 98,5% Organic cotton 1,5% degradable elastane
  • 12 1/4oz, 3/1 twill weave mid-weight Italian denim
  • Ring spun and low impact slasher dyed yarn
  • Pocket lining in 100% organic cotton
  • Metal button and rivets made from leftover metal
  • Zip at fly with Recycled polyester tape
  • 2 Front and back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
Fit +
  • Mid-rise waist
  • Straight cut with slightly tapered legs
  • 2 Builds (Straighter and Curvier) for a better fit no matter how you're built
  • Available in Asket’s three-dimensional size system. Identify your build, then choose waist and inseam length
  • Nathalie (Stone Wash) wears size 30/32 Curvier and measures 175cm in height, 92cm around the bust, 76cm in waist, 106 cm for hips.
  • Rebecka (Stone Bleach) wears size 27/32 Straighter and measures 173 cm in height, 88 cm around the bust, 65 cm in waist, 97cm for hips.
Care +
  • Wash at 30 degrees (°C)
  • Iron on reverse side at medium temperature, 150 °C
  • Do not tumble dry, do not bleach or dry clean

View detailed care instructions

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Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

      Landed Cost 47 USD
      Asket Price 175 USD
      Traditional Retail 330 USD
      47 USD
      175 USD
      330 USD
      • Raw Material & Milling 11 USD
      • Manufacturing 32 USD
      • Trims & Packaging 3 USD
      • Transport 1 USD

      Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

      100% Overall traceability

      Fabric cut in Urbania, sewn in Monsampolo Del Tronto, washed in Sant'Angelo in Vado and finished and packed in Urbania, Italy.

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Maximum Comfort, Minimum Impact

      From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans The cotton comes from certified organic farms in India and the specially developed elastane, Roica V550, degrades naturally without releasing harmful substances.

      • Yarn: 98,5% Organic cotton 1,5% degradable elastane 
      • Body fabric: 12 1/4 0Z mid-weight Italian denim 
      • Dye: Slasher dyed 
      • Lining: 100% Organic cotton 
      • Buttons: Recycled metal

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