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Full Transparency

Every garment has a story, a cost and an impact -no matter how well it's made (or marketed). Full Transparency is our commitment to honesty and frankness in an industry riddled with smoke and mirrors. It's a commitment to rekindle a better understanding, and appreciation, for our clothing - and fundamental in working towards a future where we consume less resources, create less waste and are able to live happier, with less.

Zero Compromise Garments

COST TRANSPARENCY

To understand the value of our clothing, we invite you to see its costs. With no wholesale middlemen and world-class manufacturers, fabrics and fibers, we have nothing to hide. You’ll find the cost breakdown of every garment on each product page.

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Full Transparency

FULL TRACEABILITY

To know how our garments are made, we need to know where they are made. We trace every facility involved in every process, of every component, of every garment - and put that information onto the labels of each ASKET garment, and for you to see on every product page.

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Forever Improving

Impact Transparency

To manage our footprint, we need to first understand what it is. You'll find every garment's footprint on each product page, the emissions of your packaging and shipping choice in the checkout, and receive an impact receipt summarising your footprint, every time you order.

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