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The Pursuit of Less
The world doesn’t need another fashion brand.
And certainly doesn’t need more clothing.
Garments, products of delicate labour and precious resources, have lost their value.
We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators.
All at the expense of our society and planet.
ASKET exists to end this.
We don’t design for seasons, we create for forever.
When something isn’t perfect we improve it.
When something is broken we mend it.
Our definition of progress is reduced wardrobes.
Built on pieces that will stand the test of time.
Both in craftsmanship and design.
We envision a world free of fast consumption.
A world with less clutter, less waste, less smoke and mirrors.
ASKET. The pursuit of less.
Meaningful Essentials
Our promise is to restore the value of garments by creating meaningful essentials: A permanent collection of zero-compromise pieces, their stories uncovered and told. We can’t live without clothing, but we can make the pieces we choose to invest in count.
Zero Compromise Garments
We’ve disregarded seasonal collections, cut out all the middlemen and only sell directly to you - putting our entire focus in building a single permanent collection. Fewer pieces, free of compromise, but full of love:
- From farms to factories, we locate the finest natural materials, and partner exclusively with skilled, responsible mills and manufacturers
- We’ve replaced standard sizing with our own extended, size system, taking into account that we’re all built differently and providing more people with a better fit.
- Bypassing middlemen and stores, skipping discounts and sales tricks, we invest in higher craftsmanship, at an end-price way below traditional retail.
Full Transparency
Garments are meticulous handcraft, requiring delicate natural resources. Every piece has a story, makes an impact and has a cost. With full transparency we want to give the whole picture, helping both us at ASKET and you as an individual understand the effects of our decisions and start making better ones.
- Origin: We break down and trace our garments to their roots, so you can learn about every touchpoint they pass.
- Impact: We open the doors to our factories so you can learn about the skill and devotion required to create them.
- Cost: With nothing to hide, we show exactly what it costs, so you always know what you’re paying for.
Lifecycle Responsibility
Maximising the use of garments is the most efficient way to minimise clothing consumption. To do so we take responsibility beyond the point of purchase. We need to honor the hard work and precious resources used to make our garments by doing our very best to keep them in use and out of landfill.
- Care: Our extensive guides help you make the most of your investment while keeping your garments and our planet clean and lasting.
- Repair: Even the most durable garments break, and when they do we’ll be there to help out.
- Revive: Once you’re done with a garment we’ll take it back and make sure that it gets a second life.
