The iconic denim jacket, without all the fuss and flair. The Washed Denim Jacket is cut from Italian-engineered heritage denim made from 100% Organic Cotton, softened and finished with a no-frills wash that will continue to mold with wear and tear. It's the ideal jacket to complete an effortlessly clean look, whether you're going full on canadian tux or dressing it up with navy chinos and Chelsea boots.
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The Washed Denim Jacket
275 USD
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
85 USD
Asket Price
275 USD
Traditional Retail
510 USD
85 USD
275 USD
510 USD
- Raw Material & Milling 19 USD
- Manufacturing 60 USD
- Trims & Packaging 4 USD
- Transport 2 USD
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
90% Overall traceability
Fabric: Organic cotton farmed in Madhya Pradesh, India
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
25.96 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Double Denim
Using 100% organic long staple cotton, the Washed Denim Jacket is built on a yarn developed 30 years ago by an Italian Heritage Mill. Beyond its inherent strength and quality, we chose this yarn specifically for its dying technique. The mill uses a slasher dye process which is a more superficial so requires less dye stuff, energy and water.
- Yarn: 100% Organic Cotton, ring spun
- Fabric: 13oz, 3/1 twill
- Pocket Lining: 100% organic cotton twill
- Buttons: Recycled metal
- Dye: Slasher dye
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