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The Wool Coat

415 USD
Charcoal Melange
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Delivery in 3-5 days | Free from 150 USD | Free returns & exchanges

Overview +

The classic wool coat remastered. The product of cutting-edge innovation, classic tailoring and timeless design, The Wool Coat is cut from an Italian felted double twill fabric from 100% recycled wool. Featuring a clean cut-away collar, set in front and raglan back sleeves, The Wool Coat effortlessly balances form, comfort and function. Naturally breathable, water repellant and warm, you'll find yourself longing for colder days to dust this piece off, fall after fall, winter after winter.


Limited initial release of 300 pieces on October 13th | Restocking fall 2021, select size and sign up for waitlist to be the first to know

Details +
  • 100% Recycled GRS Certified Post Consumer Wool
  • Heavyweight 600g/mtl, felted twill fabric
  • 100% Organic cotton lining
  • Front closure with 5 corozo buttons
  • Flap pockets at front with invisible snap button closure
  • Invisible side pockets in the side seam
  • 2 inside pockets with snap button closure
  • Revival reward: 25 EUR/USD/GBP or 250 SEK - Learn more
Fit +
  • Relaxed fit
  • Semi-dropped shoulders
  • 15 sizes, XS-XL in Long, Regular and Short
  • Hugo is 185cm (6'1) tall, 98cm (38") around the chest and wears an M Regular.
Care +
  • Professional Dry Clean Only
  • Do not wash
  • Do not bleach
  • Do not tumble dry
  • Do not iron

View detailed care instructions

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

      Landed Cost 133 USD
      Asket Price 415 USD
      Traditional Retail 750 USD
      133 USD
      415 USD
      750 USD
      • Fabric 58 USD
      • Hardware 17 USD
      • Labor 54 USD
      • Transport 4 USD

      Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

      100% Overall traceability

      Coat cut, sewn and finished in Focsani, Romania.

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Putting the Win in Winter

      Our Italian partner mill has over 75 years’ experience in woolen outerwear fabrics and is at the forefront of wool recycling. Our coat is the creation of a premium quality felted fabric from 100% recycled wool. The wool is made from post-consumer sweaters that are spun into new yarn in a process called mechanical dying.

      Yarn: 100% Recycled Wool
      Body Fabric: 600g/mtl felted double twill
      Lining: 100% Organic Cotton
      Buttons: Corozo (100% vegetable made)
      Sewing thread: 100% Recycled PET

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