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The Regular Jeans
100% organic cotton. 13,5oz mid-weight denim with a structured hand. Cut, sewn and washed in Italy. Mid-rise waist, regular fit, straight cut leg. Available in waist and length options.
A relaxed silhouette with a mid-rise waist and a straight, standard-length leg for a clean, timeless look.
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Size & Fit
Our women's regular fit jeans feature a mid-rise waist designed to sit on the waistline, a relaxed straight cut leg with standard length to cover the top of your shoe.
The model is 178cm/5'10” tall and wears the The Regular Jeans in size 26/34.Compare an item you own to our detailed measurement chart using our instructions below.
All measurements are garment measurements - take them on the garment lying out flat, not on the body. Please note actual garment measurements can vary +/- 1.5cm
Inseam W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 L30 73.5 73.5 73.5 73.5 73.5 73.5 73.5 - - - L32 - - 78.5 78.5 78.5 78.5 78.5 78.5 78.5 78.5 L34 - - - 83.5 83.5 83.5 83.5 83.5 - - Measurements W24 W25 W26 W27 W28 W29 W30 W31 W32 W33 Waist 35.2 36.5 37.7 39 40.2 41.5 42.8 44 45.3 46.5 Hip 46 47.2 48.5 49.7 51 52.2 53.5 54.7 56 57.2 Thigh 29 29.7 30.5 31.2 32 32.7 33.5 34.2 35 35.7 Bottom 19.6 19.9 20.2 20.5 20.8 21.1 21.4 21.7 22 22.3 Front Rise 27 27.4 27.8 28.2 28.6 29 29.4 29.8 30.2 30.6 Back Rise 36.1 36.8 37.5 38.2 38.9 39.6 40.3 41 41.7 42.4 A. INSEAM Measure straight down the inside seam of the leg, from the crotch to the bottom of the leg.
B: WAIST Flatten the waistband fully and measure straight across the top edge.
C: HIP Measure from the lower edge of the pocket on one side, to the end of the fly, and back to the lower edge of the other pocket.
D: THIGH Flatten and measure straight across the leg, from just below the crotch to the outside seam of the leg.
E: BOTTOM LEG Measure straight across the bottom of the leg.
F: FRONT RISE Measure from the top of the waistline across the front closure and down the crotch.
Mid-rise waist, regular fit, straight cut leg
Standard length
Shipping & Returns
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Our grey wash Regular Jeans are cut from robust, non-stretch organic cotton denim for a classic, straight-leg silhouette. With a mid-waist rise and timeless proportions, they offer an authentic, versatile fit designed for everyday wear.
- Release
2026
- Version
1.0
- Fiber composition
100% organic cotton
- Fabric construction
3/1 Twill weave
- Fabric weight
13,5oz
- Buttons
Recycled metal
- Lining
Pocket 100% organic cotton
- Fly
Button fly
Metalbottoni recycled metal buttons and rivets
2 back pockets, 2 front pockets, 1 coin pocket
Our black denim jeans fabrics are milled by trusted Turkish denim mills, who source their organic cotton from nearby farms in Turkey. Like all our denim, we partner with our Italian denim manufacturer Incom to cut, sew and wash our jeans in Italy.
How it's made
Packing
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 Salary Unit
Employees Work Hours
7.30-4pm
Tier
Manufacturing
Last Visit
2022-11-01
Italy
2022-11-01
Pressing
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 Salary Unit
Employees Work Hours
7.30-4pm
Tier
Manufacturing
Last Visit
2022-11-01
Italy
2022-11-01
Washing
Green Lab Srl
Grottammare, Italy Est. 2017-01-01
Employees
43
Salary
1600 Salary Unit
Employees Work Hours
8h
Tier
Manufacturing
Last Visit
2024-07-04
Italy
2024-07-04
Sewing
St. Service Srl
Frigento, Italy Est. 2020-01-01
Employees
20
Salary
1300 Salary Unit
Employees Work Hours
8h
Tier
Manufacturing
Last Visit
2024-07-03
Italy
2024-07-03
Cutting
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 Salary Unit
Employees Work Hours
7.30-4pm
Tier
Manufacturing
Last Visit
2022-11-01
Italy
2022-11-01
Finishing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Weaving
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Yarn dyeing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Combing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Ginning
Unknown
Turkey
-
Farming
Unknown
Turkey
-
Fabric Supplier
Copen United Ltd
Bulgaria
-
Finishing
Zibo Lianyu Printing and Dyeing Technology Co Ltd
China
-
Piece dyeing
Zibo Lianyu Printing and Dyeing Technology Co Ltd
China
-
Weaving
Shandong Shengrun Textile CO LTD
China
-
Spinning
D&Y Textile (Malaysia) Sdn Bhd
Malaysia
-
Combing
Unknown
United States of America (the)
-
Ginning
Unknown
United States of America (the)
-
Farming
Unknown
United States of America (the)
-
Buttons
Metalbottoni
Italy
-
Rivets
Metalbottoni
Italy
-
Sewing thread
Rama Srl
Italy
-
Main label
Rudholm & Haak (HK) Ltd
Hong Kong
-
Care label
Rudholm Portugal Lda
Portugal
-
Cost, resource and impact breakdown
For every garment, we not only disclose the full supply chain, but also its monetary and resource cost structure along with the resulting CO2e emissions. Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
| Component | Cost | Co2 | Water | Energy |
|---|---|---|---|---|
| Assembly | 31.6 EUR | 1.7 kg | 0.7 l | - |
| Main Fabric | 9.8 EUR | 8.05 kg | 4.46 l | - |
| Lining | 1.2 EUR | 0.55 kg | 0.31 l | - |
| Trims | 2.5 EUR | 0.15 kg | 0.09 l | - |
| Transport | 1.3 EUR | 1.81 kg | 0.04 l | - |
| Total | 46.3 EUR | 12.26 kg | 5.59 l | - |
Garment care instructions
Do not bleach
Do not tumble dry
Iron at low temperature 110°C
Professional dry clean
Wash with similar colors at 30°C
Detailed care instructions
- Make sure that the jeans is turned inside out before washing.
- Give the garment a good shake after wash and a light pull on the legs to remove creases.
- Hang drying will further prevent the garment further from wrinkling.
- Avoid storing in direct sunlight to prevent colour changes, sunlight also makes the cotton fibres weaker.
- Colour will continue fading and changing with wash, to maintain original appearance spot clean if possible.
- Even though it's been washed the colour may still bleed so be mindful wearing bright colors or sitting on bright surfaces.
How to take care of cotton jersey
Cotton is the most used natural fabric worldwide. There are many types of cotton fabrics available and many uses for it. To be safe, we suggest you have a look at the care instructions for the specific item before washing. As a natural fiber, cotton is prone to shrinkage - the looser/more elastic the knit, the more potential shrinkage. At Asket we prewash all our clothing to eliminate shrinkage, but this is not always the case for cotton clothing. This is a general guide of how to care for cotton clothes, helping you make your garments look better and last longer.
Garment take back and resale
To extend the life of our product, we take back any unwanted Asket garments - no matter their condition or age. In exchange, you'll receive a reward voucher based on the type(s) of garments you return. Your sent in garments will be handled for resale at our Bondegatan Restore location.
Product category | Reward value |
|---|---|
Underwear | 0 USD |
T-Shirts & Accessories | 5 USD |
Shirts & Sweatshirts | 10 USD |
Knitwear | 15 USD |
Trousers, Dresses & Skirts | 20 USD |
Outerwear | 25 USD |