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The Denim Shirt

170 USD
Stone Bleach
Size
Size
XS S M L XL
Length
Please Select Size
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Delivery in 2-4 days | Free from 150 USD | Free exchanges

The denim shirt has evolved from its traditional workwear origin into a new classic. Stripped of unnecessary details, our shirt is cut from a densely woven indigo dyed structure, has a soft handle that will only get better with time. Whether you wear it alone, layered or as an overshirt - it's a reliable choice.

  • 100% Cotton
  • Dense 240g/sqm / 8,5 ounce denim
  • Mother of Pearl buttons
  • Box pleat, single-buttoned cuffs, front-left pocket
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Straight cut
  • Pre-Shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • August (Stone Wash) measures 188cm (6’2”) in height, 93cm (36.6”) around the chest and wears an M Regular
  • Abokey (Stone Bleach) measures 187cm (6'1.5"") in height, 96cm (38"") around the chest and wears an S Long
  • When in doubt or send an email to care@asket.com
  • Wash (alone the first time) at 30° Celsius, low cycle
  • Hang to dry
  • Iron at medium temperature, 150°C
  • Do not tumbledry, dry-clean nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 43 USD
      Asket Price 170 USD
      Traditional Retail 260 USD
      43 USD
      170 USD
      260 USD
      • Raw Material & Milling 18 USD
      • Manufacturing 19 USD
      • Trims & Packaging 5 USD
      • Transport 1 USD

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      76% Overall traceability

      Cotton farmed and ginned in CN.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      18.16 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      A-list Denim

      The Denim Shirt is cut from our dense and subtly structured indigo denim quality. After sewing, the shirt is washed according to one of two distinct recipes - stone wash or stone bleach. The wash helps break it in, lend softness and give each shirt its own unique fade, which in turn will continue to take on patina as it is worn.

      • Yarn: 100% Cotton
      • Body fabric: 240g/sqm denim
      • Buttons: Mother of Pearl
      • Fusing: Lightweight Cotton
      • Dye: Indigo yarn dye

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