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The Black Denim Jeans

175 USD
Stay Black
A(Slim) B(Regular)
Please Select Build
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Delivery in 2-4 days | Free from 150 USD | Free exchanges

Sprung from the same workwear origin as its Blue brethren, Black Jeans took a detour into punk-rock, and as a result, came back an essential prepackaged with just a bit more attitude. Our Black Jeans are cut from a 100% organic cotton 3/1 twill, engineered for long-lasting comfort. Available in our custom Stay Black (yes, they'll stay black) and a no-frills Grey Wash that will continue to acquire character and patinate with time. Go clean with Black jeans, white oxford and chelsea boots - or stay casual with the Grey Wash, Grey T-Shirt and your favorite sneakers.

This fall we're introducing more fits across our denim and chinos. We are no longer restocking this garment in its exact shape and form. It will be available subject to stock availability until late July, after which remaining inventory will move to our Archive. Sign up here to get notified of the launch of the new fits.

  • 100% Organic Cotton (denim and lining)
  • 13oz, 3/1 twill mid-weight denim
  • Stay Black is a reactive dye for long-lasting color fastness
  • Button fly with signature button
  • Buttons and rivets made from recycled metal
  • 5 belt loops, 2 front and 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Mid-rise waist and tapered fit
  • Pre-washed and pre-shrunk
  • Denim will stretch with wear and shrink back with wash
  • Stick with the same size as The Washed Denim Jeans
  • Available in Asket’s three-dimensional size system. Identify your build, choose waist and inseam length
  • Hugo (Grey Wash, Stay Black) measures 185cm (6'1") in height, 76cm (30") in waist, 83cm (32.3") around hips and wears size W30-L32 B Regular
  • When in doubt or send an email to
  • Wash at 30° Celsius with garment turned inside out separately
  • Iron on low temperature
  • Do not tumble dry
  • Do not Bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 20 EUR/USD/GBP or 200 SEK - Learn more.

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 48 USD
      Asket Price 175 USD
      Traditional Retail 280 USD
      48 USD
      175 USD
      280 USD
      • Raw Material & Milling 17 USD
      • Manufacturing 27 USD
      • Trims & Packaging 3 USD
      • Transport 1 USD

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      88% Overall traceability

      Main fabric: Cotton farmed and ginned in Gaziantep, TR. Lining: Cotton farmed and ginned in Lahore, PK.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      51.52 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Paint It Black

      Partnering with an innovative mill based in Turkey, we’ve developed two black colorways that are woven and dyed differently to achieve unique outcomes. The Stay Black is custom developed for optimal color fastness. While our Grey Wash fabric uses a more traditional process; woven, overdyed and washed for a more classic denim look.

      • Yarn: 100% organic cotton 
      • Body Fabric: 13oz 3/1 twill
      • Lining: 100% organic cotton twill  
      • Buttons: Recycled metal 
      • Grey Wash Dye: Over-dyed yarn dye
      • Stay Black Dye: Reactive dye

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