1 / 8

The Regular Jeans

Name: The Regular Jeans
Brand: ASKET
SKU: RD3-MK-RWD
Price: 230 USD
Availability: InStock

230 USD

A regular fit, five-pocket raw denim with a straight-cut silhouette: Mid-rise waist, regular fit, straight leg with a standard length cut. Made from ring spun and rope dyed 13oz raw denim by Kurabo Industries, finished with custom-designed precision hardware from Berning, Germany.

100% organic cotton. Milled in Japan, cut, sewn and washed in Italy.

Please note: Inseam lengths updated Sep 2026, click "Size and Fit" below for guidance.

Raw Denim

Select Variant (3)
Slim fit
Regular fit
Loose fit
Reviews
Score of 4.1929827 out of 5 stars
(57)
Select a rating for filtering reviews, from 1 star (lowest) to 5 stars (highest)
Rating
All ratings
Jose O.
Great fit
Great denim. Love the fit and the quiet quality. I also have W31 for a year ago, I was around 72kg instead of 75-76kg of now. W31 runs a little tight in the waist. W32 fits perfect now.
Published date
2026-09-14
Benjamin K.
Nice
Good size
Published date
2026-09-13
Adrián A.
The jeans are greate
The jeans are very durable, and they keep their shape well. They have not stained anything else, and they are comfortable to ware.
Published date
2026-09-06
Paul T.
A lot of Shrinkage
After the first washing according to the instructions the pant got around 5cm shorter…
Published date
2026-08-29
Julian S.
Perfect jeans
I have purchased a LOT of expensive jeans my life, including other selvedge jeans. These are the best. They are beautifully cut, something that you feel right away. The weight is perfect; heavy enough to feel solid, but very wearable. And they look. great.
Published date
2026-08-29
Size & Fit
Our men's regular fit jeans feature a mid-rise waist designed to sit on the waistline, a relaxed straight cut leg with standard length to cover the top of your shoe.

Asket Regular Fit Raw denim is 2"/3cm longer than our blue, grey and black denim to account for shrinkage after first wash. If you own Loose Fit Raw Denim from before Sep 2026 that came out short after wash, go up 2" in length.

The model is 187cm/6'2” tall and wears the The Regular Jeans in size 30/34.
Compare an item you own to our detailed measurement chart using our instructions below.

All measurements are garment measurements - take them on the garment lying out flat, not on the body. Please note actual garment measurements can vary +/- 1.5cm

Inseam W28 W29 W30 W31 W32 W33 W34 W36 W38
L30 76 76 76 76 76 76 - - -
L32 81 81 81 81 81 81 81 81 81
L34 - - - 86 86 86 86 86 -
L36 - - - - - - 91 - -
Waist W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 38.5 39.75 41 42.25 43.5 44.75 46 48.5 51
Hip W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 49 50.25 51.5 52.75 54 55.25 56.5 59 61.5
Thigh W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 29.6 30.2 30.8 31.4 32 32.6 33.2 34.4 35.6
Bottom W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 17.8 18.1 18.4 18.7 19 19.3 19.6 20.2 20.8
Front Rise W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 28.2 28.7 29.2 29.7 30.2 30.7 31.2 32.2 33.2
Back Rise W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 37.5 38.3 39.1 39.9 40.7 41.5 42.3 43.9 45.5
A. INSEAM Measure straight down the inside seam of the leg, from the crotch to the bottom of the leg.

B: WAIST Flatten the waistband fully and measure straight across the top edge.

C: HIP Measure from the lower edge of the pocket on one side, to the end of the fly, and back to the lower edge of the other pocket.

D: THIGH Flatten and measure straight across the leg, from just below the crotch to the outside seam of the leg.

E: BOTTOM LEG Measure straight across the bottom of the leg.

F: FRONT RISE Measure from the top of the waistline across the front closure and down the crotch

Three distinct fits: Slim, Regular and Loose
Available with both waist and length options
Shipping & Returns
Find available shipping options as well as information on payments, returns and exchanges below.
All duties, customs, and import taxes included — no fees on delivery.
We ship all US orders DDP (Delivered Duty Paid), which means customs, duties, and import taxes are already included in the price you pay. Any applicable US sales tax is calculated at checkout and shown under “Taxes.” The total you see at checkout is always the final price — no additional charges on delivery.
Available payment options are Apple Pay, Google Pay, Visa, Mastercard, Discover, Klarna and PayPal.
Exchanges are free of charge:
Return shipping is provided and we ship your replacement items for free.
Returns are subject to a fee of 8 USD:
For partial order refunds, you are refunded for returned items, less the return shipping fee
For full order refunds, you are refunded for all items and any outbound shipping fees paid, less the return shipping fee
Return in store for free
If you have access to one of our stores, you can always return orders, partially or fully, free of charge to an Asket store.
Returning items
Returns must be shipped or postmarked within 30 days of being received. Returned goods must be returned in unused condition with all original packaging intact.
To return items for exchange or refund, go to the return page and sign in with your e-mail address and order number to receive instructions on how to return your items, select items for exchange or refund.
Exchanging items
You can exchange any item for the same style in a different color or size, as long as it is in stock. If you wish to exchange it for a different style, we kindly ask that you return the item for a refund and place a separate order for the new garment.
Note: Our different denim jeans washes are considered separate product styles and cannot be exchanged as different colors within the same style.
Replacement items are shipped within one business day from when you register your return online. If return items are not received by Asket, customers have to recompense for them. Abuse of our exchange policy will lead to suspension from asket.com.
Store Availability
Select size
Select size
Please select size and length options to see availability

Our raw denim is supplied by Kurabo Industries, JP, and originates from the 1970's. The organic cotton fibers are ring spun for a naturally uneven surface and rope-dyed to achieve a deep indigo hue that builds character with wear and tear.

Release
2024
Version
2.0
Fiber composition
100% organic cotton
Fabric construction
3/1 Twill weave
Fabric weight
13oz
Lining
Pocket 100% organic cotton
Fly
Four-button fly
Buttons
Metal (80-90% recycled)

13oz organic cotton dry Japanese denim

5-pocket design with custom hardware from Berning, Germany

Four-button single layer fly, ecru organic cotton pocket lining

Japanese heritage denim maker Kurabo Industries sources certified organic cotton to spin, dye, weave and finish our raw denim in family-owned specialist facilities in Japan. As with all our denim, we partner with our Italian manufacturer Incom to cut and sew the final garment.

How it's made

Component/ProcessSupplierCountryLast Visited

Packing
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 Salary Unit
Employees Work Hours
7.30-4pm
Tier
Manufacturing
Last Visit
2022-11-01
Italy
2022-11-01
Pressing
Fashion Trend Srl
Italy
-
Sewing
St. Service Srl
Frigento, Italy Est. 2020-01-01
Employees
20
Salary
1300 Salary Unit
Employees Work Hours
8h
Tier
Manufacturing
Last Visit
2024-07-03
Italy
2024-07-03
Cutting
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 Salary Unit
Employees Work Hours
7.30-4pm
Tier
Manufacturing
Last Visit
2022-11-01
Italy
2022-11-01

Fabric Supplier
Kurabo Industries Ltd
Osaka, Japan Est. 1888-01-01
Employees Work Hours
3 shifts of 8h
Last Visit
2018-09-01
Japan
2018-09-01
Finishing
Kotosen Co., LTD.
Kurashiki City, Japan Est. 1976-01-01
Kotosen Co is a family owned facility run by Watanabe San, located in Kurashiki - Japan's Denim Valley. This is where the woven and dyed fabric undergoes a series of treatments to give the fabric its final characteristic, including processes like sanforization for stabilization, controlled burning of excess fibers and lastly, stringent quality controls. Every centimeter of fabric is checked for irregularities and controlled for shrinkage and stability.
Employees
25
Salary
2500 Salary Unit
Employees Work Hours
8-5pm
Last Visit
2018-09-01
Japan
2018-09-01
Weaving
Shinohara Textile Co., ltd.
Fukuyama City, Japan Est. 1908-01-01
For over hundred years Shinohara Textile Co has been making some of the finest fabrics in Japan. A lot has changed since their beginnings within traditional kasuri textiles, but their commitment to quality has always been unwavering. Now under the management of the fourth generation, mr Yoshinori runs the operations with his two sons, both of which are certified jeans sommeliers. The factory and all its looms run on 100% solar power and all waste or discarded fabric is recycled locally.
Employees
19
Salary
2500 Salary Unit
Employees Work Hours
3 shifts of 8h
Last Visit
2018-09-02
Japan
2018-09-02
Yarn dyeing
Sakamoto Denim Co., LTD.
Fukuyama City, Japan Est. 1967-01-01
Sakamoto Denim Co is 50 year old family owned and operated dyeing house specialized in rope dyeing for raw denim. Once known for the tedious and labor-intense ancient organic indigo dying techniques, the dying house is today best known for its innovative rope dying process, achieving greater color, with less impact. Using a proprietary cold-water method, our dying house is able to reduce CO2 emissions by 380g per pair of denim.
Employees
70
Salary
2500 Salary Unit
Employees Work Hours
8-5pm
Last Visit
2018-09-01
Japan
2018-09-01
Spinning
Kurabo Industries Ltd. Thailand
Bangkok, Thailand Est. 1995-01-01
Employees
110
Salary
2500 Salary Unit
Employees Work Hours
8h
Thailand
-
Combing
Unknown
Turkey
-
Carding
Unknown
Turkey
-
Farming
Unknown
Turkey
-

Fabric Supplier
Copen United Ltd
Bulgaria
-
Finishing
Hosanna Textile
Pakistan
-
Weaving
Roomi Fabrics Ltd
Pakistan
-
Spinning
Ahmed Fine Textile Mills Ltd
Pakistan
-
Combing
Unknown
Pakistan
-
Ginning
Unknown
Pakistan
-
Farming
Unknown
Pakistan
-

Buttons
Berning + Söhne GmbH
Germany
-
Rivets
Berning + Söhne GmbH
Germany
-
Sewing thread
Rama Srl
Italy
-
Main label
Rudholm & Haak (HK) Ltd
Hong Kong
-
Care label
Rudholm Portugal Lda
Portugal
-

Incom Spa

Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled.

Cost, resource and impact breakdown

For every garment, we not only disclose the full supply chain, but also its monetary and resource cost structure along with the resulting CO2e emissions. Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

Learn more here

Component	Cost	Co2	Water	Energy
Assembly	23.1 EUR	0.52 kg	0.11 l	0.58 kWh
Main Fabric	12 EUR	5.16 kg	59.55 l	17.76 kWh
Lining	0.7 EUR	1.08 kg	13.72 l	2.93 kWh
Trims	3.7 EUR	0.01 kg	0 l	0.01 kWh
Transport	1.3 EUR	4.1 kg	0.33 l	30.07 kWh
Total	40.8 EUR	10.86 kg	73.7 l	51.35 kWh

Garment care instructions

Do not bleach
Do not tumble dry
Iron at low temperature 110°C
Professional dry clean
Wash with similar colors at 30°C

Garment care and repair guides

Explore our library of care guides, specific to fabrics, materials and garments, including stain treatments and repair guides below. For every product we keep spare parts and send you what you need, when you need it, at no cost.

Care Guides Repair Guides Order Spare Parts

Garment take back and resale

To extend the life of our product, we take back any unwanted Asket garments - no matter their condition or age. In exchange, you'll receive a reward voucher based on the type(s) of garments you return. Your sent in garments will be handled for resale at our Bondegatan Restore location.