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The Wool Coat
Dark Navy

400 USD

Traditional retail price: 750 USD

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Delivery in 2-4 days | Free from 150 USD | Free returns & exchanges

Overview +

The classic wool coat remastered. The product of cutting-edge innovation, classic tailoring and timeless design, The Wool Coat is cut from an Italian felted double twill fabric from 100% recycled wool. Featuring a clean cut-away collar, set in front and raglan back sleeves, The Wool Coat effortlessly balances form, comfort and function. Naturally breathable, water repellant and warm, you'll find yourself longing for colder days to dust this piece off, fall after fall, winter after winter.

Limited initial release of 300 pieces on October 13th

Details +
  • 100% Recycled GRS Certified Post Consumer Wool
  • Heavyweight 600g/mtl, felted twill fabric
  • 100% Organic cotton lining
  • Front closure with 5 corozo buttons
  • Flap pockets at front with invisible snap button closure
  • Invisible side pockets in the side seam
  • 2 inside pockets with snap button closure
  • Vent in center back
Fit +
  • Relaxed fit
  • Semi-dropped shoulders
  • 15 sizes, XS-XL in Long, Regular and Short
  • Hugo is 185cm (6'1) tall, 98cm (38") around the chest and wears an M Regular.
Care +
  • Professional Dry Clean Only
  • Do not wash
  • Do not bleach
  • Do not tumble dry
  • Do not iron

View detailed care instructions

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

Landed Cost 133 USD
Asket Price 400 USD
Traditional Retail 750 USD
133 USD
400 USD
750 USD
  • Fabric 58 USD
  • Hardware 17 USD
  • Labor 54 USD
  • Transport 4 USD
133 USD Landed Cost

Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

97% Overall

Coat cut, sewn and finished in Focsani, Romania.

How is this calculated?
  • Raw Material
  • Milling
  • Manufacturing
  • Trims
In Research
  • Raw Material
  • Milling
  • Manufacturing
  • Trims

        Italian Engineered Wool

Expanding our range of carefully sourced and crafted zero-compromise-outerwear, we decided to partner with an Italian mill with 75 years of experience in woolen outerwear fabrics. Located in Prato, a region known for being at the forefront of wool recycling, our partner mill is among the first to achieve the creation of a premium felted coat quality from 100% recycled wool. Where most other qualities require blending with virgin wool or polyester fibres for durability, our coat is cut from pure, recycled wool. The wool is collected from post-consumer, sweaters selected for fiber quality and carefully color sorted. The fibres are extracted and spun back into new yarn in a process called mechanical dying - requiring zero water or chemicals. The new yarn is therafter carefully woven and felted in facilities with nearly a century of experience, before being shipped to our Romanian tailoring factory for cutting and sewing.

  • Yarn: 100% Recycled Wool
  • Body Fabric: 600g/mtl felted double twill
  • Lining: 100% Organic Cotton
  • Buttons: Corozo (100% vegetable made)
  • Sewing thread: 100% Recycled PET