Nonchalant yet refined, elevate your everyday wardrobe with the Lyocell Shirt. Crafted from Lyocell (TENCEL™) sateen weave for a lustrous sheen and soft drape, it’s accented with smooth Mother of Pearl buttons on the French placket and features an inverted box pleat at the back, creating a fluid sense of movement. Leave it untucked over a pair of jeans to bring an unstudied mood, or combine it with a smart blazer and bottoms for a more polished look.
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The Lyocell Shirt
100 GBP
Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.
Landed Cost
29 GBP
Asket Price
100 GBP
Traditional Retail
170 GBP
29 GBP
100 GBP
170 GBP
- Raw Material & Milling 9 GBP
- Manufacturing 17 GBP
- Trims & Packaging 2 GBP
- Transport 0.9 GBP
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
93% Overall traceability
Body Fabric Lyocell (TENCEL™) produced in Lenzing, Austria.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
9.22 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Lustrous Lyocell (TENCEL™)
Our satin weave shirt is made from 100% lyocell (TENCEL™), which are derived from responsibly harvested, certified pulp and produced by Lenzing AG in a closed-loop process that recycles more than 99% of process water and solvents.
- Yarn: 100% Lyocell (TENCEL™)
- Body fabric: 170g/sqm Sateen weave
- Dye: Yarn dyed
- Buttons: Mother of Pearl buttons
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