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As a staple in any woman’s wardrobe, our shirt’s aesthetics dates back to the 1940’s. The crisp organic cotton poplin fabric is treated to make it soft and breezy.
In 2015 we set out to free wardrobe essentials, the garments we actually use and love, from fashion, and build a single permanent collection of garments without compromise. It turned out to be a journey not just in creating better garments, but fundamentally challenging how we produce, consume and care for our clothing. Now, we’re embarking on the same journey with womenswear - one garment at a time.