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The Pursuit of Less

Buy less, but better

Overconsumption is killing our planet, and we're not getting happier the more we stuff in our wardrobes. We're creating one, permanent collection of uncompromised essentials - helping us live happier with less.

Explore The Pursuit of Less

Know your garments

A garment's value, and longevity, comes from knowing its story - giving it a place in our hearts, not just our drawers. Discover all the costs, craftspeople and resources required to create our garments.

Explore Full Transparency

Wear each item, longer

Wearing a garment twice as long, means half the impact. We provide care and repair support and buy back unwanted ASKET items for resale or recycling - keeping our garments in use, longer.

Explore Lifecycle Responsibility

Men's Permanent Collection

Women's Permanent Collection

Stories On Our Pursuit

A Denim Tale

A nostalgic exploration of denim - the epitome of an everyday essential. Anchoring any outfit effortlessly without taking the spotlight.

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Refashioning Our Relationship With Clothes

The environment requires a shift from overconsumption to nurturing our garments. Here's our take on the intricacies that we face.

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The Impact Receipt

When you purchase an ASKET garment, you don't just get your monetary receipt but an impact receipt too. The receipt breaks down your purchase into its garment, shipping and packaging related impact.

Know your impact

A Stylist's Guide to Less

We sat down with Layla Hemkens, our go-to stylist for photoshoots - and asked her to share her thoughts on reaching a personal style and how to do more, with less.

Read the interview