Timeless wardrobe staples. Infinite possibilities.
Timeless wardrobe staples. Infinite possibilities.


Finally Here

Introducing the latest addition to the Permanent Collection: The Linen Trouser. Meticulously tailored for comfort and style for consecutive summers.

Timeless wardrobe staples. Infinite possibilities.
Timeless wardrobe staples. Infinite possibilities.


Introducing Linen

We're thrilled to introduce the first dedicated summer essentials to the Permanent Collection. The quintessential choice for the balmier months.

The Pursuit of Less

Buy less, but better

Overconsumption is killing our planet, and we're not getting happier the more we stuff in our wardrobes. We're creating one, permanent collection of uncompromised essentials - helping us live happier with less.

Explore The Pursuit of Less

Know your garments

A garment's value, and longevity, comes from knowing its story - giving it a place in our hearts, not just our drawers. Discover all the costs, craftspeople and resources required to create our garments.

Explore Full Transparency

Wear each item, longer

Wearing a garment twice as long, means half the impact. We provide care and repair support and buy back unwanted ASKET items for resale or recycling - keeping our garments in use, longer.

Explore Lifecycle Responsibility

The Permanent Collection | Menswear

The Permanent Collection | Womenswear

Stories On Our Pursuit

2023 Progress Report

Every year in April we publish our Progress Report. So you can track how we’re fairing our commitments to drive better practices at ASKET and within the apparel industry.

Read the full report here

Embracing Irregularities

To celebrate the launch of our new linen garments, we visited our mills and factories in Portugal to better understand how they work with, and embrace linen's irregularities.

Explore the story

A Denim Tale

A nostalgic exploration of denim - the epitome of an everyday essential. Anchoring any outfit effortlessly without taking the spotlight.

Explore the story

Refashioning Our Relationship With Clothes

The environment requires a shift from overconsumption to nurturing our garments. Here's our take on the intricacies that we face.

Read the article