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The Shirt

120 EUR
White
Size
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Size
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Home delivery 3-5 business days | Free from 70 EUR | Free returns & exchanges

Overview +

Dating all the way back to 27 BC, we need to fast forward to Marie Antoinette and then skip another few hundred years to mark the popularization of the shirt as an everyday essential thanks to Katherine Hepburn, Uma Thurman and the likes. Challenging its formal origins, we’ve designed The Shirt, as THE Shirt, no matter the occasion. Cut from a crisp and breezy organic cotton poplin, it features a slightly oversized silhouette with dropped shoulders and a long back. Pop it over a pair of blue denim or tuck it into a skirt. Or just skip the bottoms entirely for a day on the sofa, or at the beach. We promise, it’ll elevate any look.

Details +
  • Crisp 100% organic cotton 138g/sqm Poplin weave
  • Dropped shoulders
  • French placket
  • Mother of Pearl buttons
  • Rounded bottom hem
  • Single button cuff
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
Fit +
  • Oversized fit
  • Pre-shrunk
  • 7 sizes, XXS-XXL
  • Lovisa wears The Shirt in size Small and measures 177cm (5'10) in height, 80cm around bust, 69cm around the waist, 90cm around hip
Care +
  • Wash at 30°C
  • Hang to dry
  • Iron on reverse at medium temperature, 150°C
  • Do not tumble, dry clean nor bleach

View detailed care instructions

Model also wearing

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

      Landed Cost 37 EUR
      Asket Price 120 EUR
      Traditional Retail 200 EUR
      37 EUR
      120 EUR
      200 EUR
      • Raw Material 0.4 EUR
      • Milling 14 EUR
      • Manufacturing 22 EUR
      • Trims 0.3 EUR
      • Transport 1.0 EUR

      Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

      100% Overall traceability

      Garment cut, sewn and packed in Meixomil, Portugal - washed in Barcelos, Portugal.

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport
      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Crisp Organic Poplin

      For The Shirt we set out to find a crisp poplin weave fabric. We landed on a yarn that is spun with a specialized technique to reduce hairiness and increase smoothness as well as strength. The yarn is woven into classic poplin weave with a crisp feel but undergoes a final wash for softness.

      Yarn: 100% Organic cotton
      Body fabric: 138g/sqm Poplin weave
      Dye: Piece dyed
      Buttons: Mother of Pearl buttons

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