The Pursuit of Less
Buy less, but better
Overconsumption is killing our planet, and we're not getting happier the more we stuff in our wardrobes. We're creating one, permanent collection of uncompromised essentials - helping us live happier with less.
Know your garments
A garment's value, and longevity, comes from knowing its story - giving it a place in our hearts, not just our drawers. Discover all the costs, craftspeople and resources required to create our garments.
Wear each item, longer
Wearing a garment twice as long, means half the impact. We provide care and repair support and buy back unwanted ASKET items for resale or recycling - keeping our garments in use, longer.
The Capsule Suitcase
The Capsule Suitcase showcases the many directions our garments can take, stylistically. Even though we may go anywhere, we rely on simplicity, with garments we’ll always return to.
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