The Pursuit of Less
Buy less, but better
Overconsumption is killing our planet, and we're not getting happier the more we stuff in our wardrobes. We're creating one, permanent collection of uncompromised essentials - helping us live happier with less.
Know your garments
A garment's value, and longevity, comes from knowing its story - giving it a place in our hearts, not just our drawers. Discover all the costs, craftspeople and resources required to create our garments.
Wear each item, longer
Wearing a garment twice as long, means half the impact. We provide care and repair support and buy back unwanted ASKET items for resale or recycling - keeping our garments in use, longer.
Men's Seasonal Favorites
The Merino Sweater, breathable during the warm days yet perfect for layering when it's cold.
The Merino Wool Polo, exceptionally fine 24 gauge knit, made from 100% traceable Merino wool.
The Heavy Twill Chino, our straight-cut and wider fit everyday trouser.
The Cashmere Sweater, Italian engineering as soft on the planet as it is on your skin.
The Flannel Shirt, a sure-fire alternative to formal shirting combining both comfort and style.
The Long Sleeve T-Shirt, crafted from a custom heavyweight combed organic cotton.
The Merino Zip Cardigan, a sleek, clean version of a wardrobe staple crafted from extra-fine Merino.
The Wool Overshirt, A workwear classic reincarnated.
Women's Seasonal Favorites
The Merino Turtleneck, an indisputable staple in any woman's wardrobe.
The Standard Jeans, timeless denim designed to last.
The Mock Neck Sweater, easily the most relaxed way to pull off a sophisticated look.
The T-Shirt, the #1 wardrobe essential.
The Lyocell Shirt crafted from sateen weave for a lustrous sheen.
The Lyocell T-Shirt, designed to elevate any outfit with a hint of casual elegance.
