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The Poplin Shirt

170 USD
Light Blue
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36 37 38 39 40 41 42 43 44 46
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Delivery in 3-5 days | Free from 150 USD | Free returns & exchanges

An uncompromising dress shirt is an essential for every conceivable life event. With a rigorous focus on fiber, fabric and fit, our Poplin Shirt starts with extra-long staple organic SUPIMA® cotton, expertly milled by Italian luxury shirting house Albini. The result is a rare 120g/sqm poplin fabric, smooth to the touch, cool on the skin and tough enough for the longest of days. The shirt is tailored to a classic, straight fit available in our signature three-length system and embellished with a french placket, mother-of-pearl buttons, adjustable cuffs and a cut-away collar that holds its own with or without a tie, and with or without a suit.

  • 100% extra long staple organic SUPIMA® cotton
  • Lightweight 120g/sqm poplin weave
  • Mother of Pearl buttons
  • Box pleat
  • 2 horizontally placed buttons on cuffs for an adjustable sleeve length
  • Cut-away collar
  • Seamless placket
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Classic cut
  • Pre-Shrunk
  • Neck Sizes 36-46 (XS-XXL) in Long, Regular, Short
  • Vincent (White, Light Blue) measures 185 cm (6'0") in height, 88 cm (35") around the chest, 77 cm (30") in waist and wears size 38-Long
  • Wash at 30 °C
  • Hang to dry
  • Iron on reverse at medium temperature, 150 °C
  • Do not tumble
  • Do not bleach
  • Dry-clean professionally only

View detailed care instructions

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.

      Landed Cost 45 USD
      Asket Price 170 USD
      Traditional Retail 270 USD
      45 USD
      170 USD
      270 USD
      • 22 USD
      • 19 USD
      • 1 USD
      • 3 USD

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      95% Overall traceability

      Cotton farmed in New Mexico, Arizona, California and Texas, USA, ginned in Anqing, China.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      19.86 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic SUPIMA® cotton poplin by Albini

      Derived from a blending of the word "Superior" and "Pima", SUPIMA® cotton is one of the rarest cotton exclusively grown in the USA. Highly valued for its ultra-long and extra-fine fiber quality, SUPIMA® cotton is 35% stronger than regular cotton and sumptuously soft handle. The additional length of the fiber allows heritage mill, Albini, to spin and weave one of the finest poplin fabrics available.

      • Fiber: 100% Organic SUPIMA® cotton
      • Yarn count: 100/2
      • Fabric: 120g/sqm poplin weave
      • Dye: Piece dyed
      • Buttons: Mother of Pearl

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