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The Linen Shirt

155 USD
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Delivery in 3-5 days | Free from 150 USD | Free returns & exchanges

A natural choice for the summer days and warm getaways. Cut from 100% linen that only gets softer with wash and wear, tailored for a relaxed fit, and detailed with mother of pearl buttons. A breezier choice, that will work just as well at weekend barbecues as it will during wedding season.

  • 100% linen
  • Soft, lightweight 126g/sqm plain weave
  • Mother of Pearl buttons
  • Box pleat at back, seamless placket, single-buttoned cuffs
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Relaxed fit
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Abokey (Beige, Blue Striped, Dark Navy, Light Blue, Olive, White) measures 187cm (6'1) in height, 96cm (36") around the chest 80 cm (31.5") around the waist and wears an M Regular
  • Wash at 30° Celsius, low cycle
  • Hang to dry
  • Spritz with water before ironing at medium temperature, 150 °C 
  • Do not tumble, dry-clean nor bleach

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.

      Landed Cost 37 USD
      Asket Price 155 USD
      Traditional Retail 220 USD
      37 USD
      155 USD
      220 USD
      • Raw Material & Milling 15 USD
      • Manufacturing 19 USD
      • Trims & Packaging 2 USD
      • Transport 1 USD

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      94% Overall traceability

      Linen farmed in Normandy, France.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      15.10 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Lightweight Linen

      Cut and sewn from lightweight, breathable and 100% linen, this shirt is made not only from the world’s strongest and longest natural fiber but also one of the kindest fibers on the planet. Grown along the coastline of Upper Normandy, in northern France, natural rainfall is the only water it needs - no additional irrigation, fertilizers, or pesticides are required. Flax plants grown in the region are known for producing extra-long fibers — much longer than those from linseed grown in other parts of the world.

      • Yarn: 100% Linen
      • Body Fabric: 126g/sqm linen 
      • Buttons: Mother of Pearl 
      • Dye: Yarn Dye

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