The denim shirt has evolved from its traditional workwear origin into a new classic. Stripped of unnecessary details, our shirt is cut from a densely woven indigo dyed structure, has a soft handle that will only get better with time. Whether you wear it alone, layered or as an overshirt - it's a reliable choice.
ALL PRICES INCLUDE CUSTOMS AND TAXES | FREE SHIPPING OVER 150 USD | ALWAYS FREE EXCHANGES
The Denim Shirt
165 USD
Stone Wash
Size
Size
XS
S
M
L
XL
Length
Please Select Size
Delivery in 3-5 days | Free from 150 USD | Free exchanges
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
40 USD
Asket Price
165 USD
Traditional Retail
240 USD
40 USD
165 USD
240 USD
- Raw Material & Milling 18 USD
- Manufacturing 19 USD
- Trims & Packaging 2 USD
- Transport 1 USD
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
88% Overall traceability
Cotton farmed and ginned in China - researching exact origin
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
18.16 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
A-list Denim
The Denim Shirt is cut from our dense and subtly structured indigo denim quality. After sewing, the shirt is washed according to one of two distinct recipes - stone wash or stone bleach. The wash helps break it in, lend softness and give each shirt its own unique fade, which in turn will continue to take on patina as it is worn.
- Yarn: 100% Cotton
- Body fabric: 240g/sqm denim
- Buttons: Mother of Pearl
- Fusing: Lightweight Cotton
- Dye: Indigo yarn dye
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