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Our journey started with searching for the perfect men’s T-Shirt back in 2015. Since then, we’ve been carefully developing 3-4 wardrobe essentials per year, each one meant to be around forever, while continuously evaluating and improving the existing ones. In 2021 we introduced our first six women’s essentials and are gradually taking in feedback, improving them and making them fully available.
August 2021: After two years of research, sourcing, custom developing and trialing dozens of fabrics and hundreds of fittings on all types of bodies, we're releasing the first three garments in a limited initial release: Limited quantities, in order to first take in feedback from you - our early supporters - before we ramp up production volumes. It's slow, but that way, we know no resources or garments go to waste.
August-September 2021: Throughout these weeks we'll be asking you for feedback on the quality, fit and feel of your new ASKET essentials. We then make any necessary tweaks to make sure as many as possible, are as fond as possible with our garments, before we make them available in full stock, all-year round.
September 2021: At the same time as we tweak and perfect our already introduced garments, we gradually roll out the next garments for limited initial release. Coming up after our first three essentials is knitwear made from the finest merino wool, recycled cashmere and recycled wool. Stay tuned.
May 2022: Having released, taken in feedback, improved and restocked our first 6 essentials, we are excited to work with TENCEL™ Lyocell for the first time - releasing two new essentials to the women’s permanent collection, The Lyocell Shirt and The Lyocell T-shirt.
October-November 2022: After one year of launching womenswear, we've continued to carefully grow our permanent collection, adding those garments that we know will endure in terms of style - and that women can count on for the days and years to come. This year, we updated some of our existing essentials and launched two new essentials, The Merino Crew Neck Sweater and Wool Cardigan.