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The Regular Jeans

140 EUR
Mid Blue Wash
Size
W28 W29 W30 W31 W32 W33 W34 W36 W38
Length
Please Select Size
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The bread and butter of wardrobe essentials, our Blue Wash Jeans in our Regular Fit are cut from 13oz Italian denim, made from 100% organic cotton. The jeans are softened and finished off with a no-frills wash that will continue to acquire character with time. This Regular Fit features a classic silhouette with a mid-rise waist and regular fit, straight cut legs. Preferably worn with a white tee for the oldest look in the books, but really they'll go with anything.

  • 100% organic cotton
  • 13oz 3/1 twill weave mid-weight Italian denim
  • Ring spun and slasher dyed yarn
  • Button fly with signature button made from recycled metal 
  • 5 belt loops, 2 front pockets, 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Regular Fit: Mid rise waist and regular fit, straight-cut leg
  • True inch lengths: For a clean break at the ankle, consider going a length shorter than you're used to.
  • Kevin (Black, Grey Wash) is 185cm (6'07") tall, 77cm (30.3") around the waist, 98cm (38.5") around the hip and wears size 31/32.
  • Viktor (Mid Blue Wash, Light Blue Wash, Raw Denim) is 188cm (6'1") tall, 83cm (32.6") around the waist, 100cm (39.3") around the hip and wears size 31/32.
  • When in doubt or send an email to care@asket.com
  • Wash at 30 °C with similar colors on reverse
  • Iron on reverse at low temperature
  • Do not tumble dry, do not Bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 20 EUR/USD/GBP or 200 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 40 EUR
      Asket Price 140 EUR
      Traditional Retail 240 EUR
      40 EUR
      140 EUR
      240 EUR
      • Raw Material & Milling 9 EUR
      • Manufacturing 26 EUR
      • Trims & Packaging 4 EUR
      • Transport 1.0 EUR

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      87% Overall traceability

      Main fabric: Cotton farmed and ginned in Gulu, UG. Lining: Cotton farmed and ginned in Lahore, PK.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      25.2 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton, Italian Craftsmanship

      From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans. The cotton comes from certified organic farms. From the yarn up, all processes are carried out in Italy: spinning, dyeing, weaving, cutting, sewing and washing. The final garment is washed with Eco Stone Wash technology, only using organic enzymes and significantly reducing the amount of water and energy used.

      • Yarn: 100% organic cotton 
      • Body Fabric: 13oz ring spun Italian Denim
      • Dye: Slasher dye
      • Pocket Lining: 100% organic cotton
      • Buttons: Recycled metal
      • Wash: Eco Stone Wash

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