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The Slim Jeans

140 EUR
Light Blue Wash
W28 W29 W30 W31 W32 W33 W34 W36 W38
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Home delivery 3-5 business days | Free from 80 EUR | Free exchanges

The bread and butter of wardrobe essentials, our Blue Wash Jeans in our Slim Fit are cut from 12 1/4oz Italian denim, made from organic cotton with a hint of comfort stretch. The jeans are softened and finished off with a no-frills wash that will continue to acquire character with time. This Slim Fit features a contemporary silhouette with a mid-rise waist and tapered, slim fit legs. Preferably worn with a white tee for the oldest look in the books, but really they'll go with anything.

  • 98,5% organic cotton 1,5% degradable elastane
  • 12 1/4oz 3/1 twill weave mid-weight Italian denim
  • Ring spun and slasher dyed yarn
  • Button fly with signature button made from leftover metal
  • 5 belt loops, 2 front pockets, 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Slim Fit: Mid rise waist and slim fit, tapered leg
  • Inch sizes in waist and inseam
  • Brian (Light Blue Wash) is 189cm (6"2) tall, 76cm (29.9") around the waist, 100cm (39") around the hip and wears size 32/32.
  • Viktor (Mid Blue Wash) is 188cm (6'1") tall, 83cm (32.6") around the waist, 100cm (39.3") around the hip and wears size 31/32.
  • When in doubt or send an email to
  • Wash at 30 °C with similar colors on reverse
  • Iron on reverse at low temperature
  • Do not tumble dry, do not Bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 20 EUR/USD/GBP or 200 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 44 EUR
      Asket Price 140 EUR
      Traditional Retail 260 EUR
      44 EUR
      140 EUR
      260 EUR
      • Raw Material & Milling 12 EUR
      • Manufacturing 27 EUR
      • Trims & Packaging 4 EUR
      • Transport 1.0 EUR

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      80% Overall traceability

      Main fabric: Cotton farmed and ginned in Gulu, UG. Lining: Cotton farmed and ginned in Lahore, PK.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Maximum Comfort, Minimum Impact

      From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans. The cotton comes from certified organic farms and the specially developed elastane, Roica V550, degrades naturally without releasing harmful substances. The final garment is washed with E-Flow technology, significantly reducing the amount of water and energy used. 

      • Yarn: 98,5% organic cotton 1,5% Degradable elastane 
      • Body Fabric: 12 1/4oz mid-weight Italian denim 
      • Dye: Slasher dye 
      • Pocket Lining: 100% organic cotton 
      • Buttons: Leftover metal
      • Wash: E-Flow