Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image

The Regular Jeans

140 EUR
Mid Blue Wash
W28 W29 W30 W31 W32 W33 W34 W36 W38
Please Select Size
Go to Checkout

Home delivery 3-5 business days | Free from 80 EUR | Free exchanges

The bread and butter of wardrobe essentials, our Blue Wash Jeans in our Regular Fit are cut from 13oz Italian denim, made from 100% organic cotton. The jeans are softened and finished off with a no-frills wash that will continue to acquire character with time. This Regular Fit features a classic silhouette with a mid-rise waist and regular fit, straight cut legs. Preferably worn with a white tee for the oldest look in the books, but really they'll go with anything.

  • 100% organic cotton
  • 13oz 3/1 twill weave mid-weight Italian denim
  • Ring spun and slasher dyed yarn
  • Button fly with signature button made from leftover metal
  • 5 belt loops, 2 front pockets, 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Regular Fit: Mid rise waist and regular fit, straight-cut leg
  • Inch sizes in waist and inseam
  • "Model name" "size" "colors" is "height, waist, hip"
  • When in doubt or send an email to
  • Wash at 30 °C with similar colors on reverse
  • Iron on reverse at low temperature
  • Do not tumble dry, do not Bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 20 EUR/USD/GBP or 200 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 40 EUR
      Asket Price 140 EUR
      Traditional Retail 240 EUR
      40 EUR
      140 EUR
      240 EUR
      • Raw Material & Milling 9 EUR
      • Manufacturing 26 EUR
      • Trims & Packaging 4 EUR
      • Transport 1.0 EUR

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      87% Overall traceability

      Main fabric: Cotton farmed and ginned in Gulu, UG. Lining: Cotton farmed and ginned in Lahore, PK.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton, Italian Craftsmanship

      The Blue Wash Jeans in Loose and Regular fit are made from 100% organic long staple organic cotton and cut, sewn, washed and finished by our Italian denim partners. The yarn used was developed by the founder of our denim mill some 30 years ago. It’s ring spun for a naturally uneven surface, lending the fabric a unique character once the indigo color is broken off during wash. The dyeing process is resource, water and energy efficient and achieves a clean yet classic denim aesthetic.

      • Yarn: 100% organic cotton 
      • Body Fabric: 13oz ring spun Italian Denim
      • Dye: Slasher dye
      • Pocket Lining: 100% organic cotton
      • Buttons: Leftover metal 
      • Wash: E-Flow