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The Flannel Shirt

125 EUR
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Delivery in 4-6 days | Free from 80 EUR | Free exchanges

Our take on the American workwear classic surpasses both the 90s grunge and 00s hipster culture with a no-frills cut, classic button down collar and subtle twill-structure designed for the everyday. Cut from a soft, brushed, custom-developed Italian twill made from 100% organic cotton, The Flannel Shirt is a sure-fire alternative to formal shirting by combining comfort and style like no other shirt in our line-up.

  • 100% Organic cotton
  • Soft, brushed mid-weight 173g/sqm 2/2 twill from ring spun, 2-ply yarn
  • Box pleat at back
  • Button-down collar and single-buttoned cuffs
  • Mother of Pearl buttons
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - [Learn more]
  • Straight cut
  • Fits true to our other shirts
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Gustav (Charcoal Melange, Dark Navy, Grey Melange, Khaki Green) is 192cm (6'3) tall, 100cm (39') around the chest and wears an M Long
  • Wash at 30° Celsius with similar colours
  • Do not tumble dry
  • Do not bleach
  • Hang to dry
  • Iron on reverse at low temperature

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 42 EUR
      Asket Price 125 EUR
      Traditional Retail 250 EUR
      42 EUR
      125 EUR
      250 EUR
      • Raw Material & Milling 20 EUR
      • Manufacturing 19 EUR
      • Trims & Packaging 2 EUR
      • Transport 1.0 EUR

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      96% Overall traceability

      Melange colors: Organic cotton farmed in Aegean, ginned in Ergene, Turkey. Solid colors: Organic cotton farmed and ginned in Coimbatore, India.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      14.84 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton Flannel

      Flannel is synonymous with a soft brushed twill surface, but with brushing, the fabric is naturally prone to pilling - something we tackled head-on by developing ours from a two-ply yarn, made from 100% organic cotton. Paying homage to its rugged origins, we've created a flannel that's as soft, as it's durable.

      • Yarn: 100% Organic Cotton
      • Body Fabric: 173g/sqm 2-ply twill weave
      • Buttons: Mother of Pearl
      • Fusing: Lightweight cotton
      • Dye: Yarn dye (melange: fiber dye)

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