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The Regular Jeans - Coming Soon

Name: The Regular Jeans - Coming Soon
Brand: ASKET
SKU: BD3-MK-GYW
Price: 170 EUR
Availability: OutOfStock

170 EUR

A regular fit, five-pocket jeans with a straight-cut silhouette: Mid-rise waist, regular fit, straight leg with a standard length cut. We use a classic 13oz denim from organic cotton that only gets more comfortable with time, embellished with custom-designed hardware from Berning, Germany, for precision.

In Sep 2026 we updated our Regular fit denim lengths. If your previous Regular fit denim is on the shorter end, go up 2" in length for +2cm/1" extra length. If it is on the longer end, keep your current length.

100% organic cotton. Milled in Turkey, cut, sewn and washed in Italy.

Grey Wash

Select Variant (3)
Slim fit
Regular fit
Loose fit
Reviews
Score of 4.2280703 out of 5 stars
(57)
Select a rating for filtering reviews, from 1 star (lowest) to 5 stars (highest)
Rating
All ratings
Vitus B.
Feels good and feels well,
Feels good and feels well, very good product.
Published date
2026-08-15
Anton A.
Bra
Har köpt alert 15 par jeans. Dom är bra men olika i storleken beroende på batch
Published date
2026-06-16
Simone N.
Good product
The only bad thing for me is just the front pockets, they are too small!! (L28 because I have short legs) Talking about the quality of the product it seems good but only duration through time and usage can have the final answer
Published date
2026-06-13
Karl M.
Wonderful jeans
Best jeans i ever heard, wonderful cut and style. Amazing denim.
Published date
2026-06-02
Bram B.
The product is very good
The product is very good but the pockets are really not deep enough which is not practical and the reason I’m not wearing them more often.
Published date
2026-05-29
Size & Fit
Our men's regular fit jeans feature a mid-rise waist designed to sit on the waistline, a relaxed straight cut leg with standard length to cover the top of your shoe.

In Sep 2026 we updated our Regular fit denim lengths. If your previous Regular fit denim is on the shorter end, go up 2" in length for +2cm/1" extra length. If it is on the longer end, keep your current length.

The model is 187cm/6'2” tall and wears the The Regular Jeans in size 30/34.
Compare an item you own to our detailed measurement chart using our instructions below.

All measurements are garment measurements - take them on the garment lying out flat, not on the body. Please note actual garment measurements can vary +/- 1.5cm

Inseam W28 W29 W30 W31 W32 W33 W34 W36 W38
L30 73 73 73 73 73 73 - - -
L32 78 78 78 78 78 78 78 78 78
L34 - - - 83 83 83 83 83 -
L36 - - - - - - 88 - -
Waist W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 38.5 39.75 41 42.25 43.5 44.75 46 48.5 51
Hip W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 49 50.25 51.5 52.75 54 55.25 56.5 59 61.5
Thigh W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 29.6 30.2 30.8 31.4 32 32.6 33.2 34.4 35.6
Bottom W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 17.8 18.1 18.4 18.7 19 19.3 19.6 20.2 20.8
Front Rise W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 28.2 28.7 29.2 29.7 30.2 30.7 31.2 32.2 33.2
Back Rise W28 W29 W30 W31 W32 W33 W34 W36 W38
Regular 37.5 38.3 39.1 39.9 40.7 41.5 42.3 43.9 45.5
A. INSEAM Measure straight down the inside seam of the leg, from the crotch to the bottom of the leg.

B: WAIST Flatten the waistband fully and measure straight across the top edge.

C: HIP Measure from the lower edge of the pocket on one side, to the end of the fly, and back to the lower edge of the other pocket.

D: THIGH Flatten and measure straight across the leg, from just below the crotch to the outside seam of the leg.

E: BOTTOM LEG Measure straight across the bottom of the leg.

F: FRONT RISE Measure from the top of the waistline across the front closure and down the crotch

Three distinct fits: Slim, Regular and Loose
Available with both waist and length options
Shipping & Returns
Find available shipping options as well as information on payments, returns and exchanges below.
Available payment options are Apple Pay, Google Pay, Visa, Mastercard, Klarna and PayPal.
Exchanges are free of charge:
Return shipping is provided and we ship your replacement items for free.
Returns are subject to a fee of 6 EUR:
For partial order refunds, you are refunded for returned items, less the return shipping fee
For full order refunds, you are refunded for all items and any outbound shipping fees paid, less the return shipping fee
Return in store for free
If you have access to one of our stores, you can always return orders, partially or fully, free of charge to an Asket store.
Returning items
Returns must be shipped or postmarked within 30 days of being received. Returned goods must be returned in unused condition with all original packaging intact.
To return items for exchange or refund, go to the return page and sign in with your e-mail address and order number to receive instructions on how to return your items, select items for exchange or refund.
Exchanging items
You can exchange any item for the same style in a different color or size, as long as it is in stock. If you wish to exchange it for a different style, we kindly ask that you return the item for a refund and place a separate order for the new garment.
Note: Our different denim jeans washes are considered separate product styles and cannot be exchanged as different colors within the same style.
Replacement items are shipped within one business day from when you register your return online. If return items are not received by Asket, customers have to recompense for them. Abuse of our exchange policy will lead to suspension from asket.com.
Store Availability
Select size
Select size
Please select size and length options to see availability

Our regular fit Black and Grey Denim are made from a traditional midweight 13oz 3/1 twill denim, sanforized to minimize shrinkage and finished with German-made hardware for precision and durability.

Release
2024
Version
2.0
Fiber composition
100% organic cotton
Fabric construction
3/1 Twill weave
Fabric weight
13,5oz
Lining
Pocket 100% organic cotton
Fly
Four-button fly
Buttons
Metal (80-90% recycled)

5-pocket design with custom hardware from Berning, Germany

Four-button single layer fly, ecru organic cotton pocket lining

13oz organic cotton denim

Our black denim jeans fabrics are milled by trusted Turkish denim mills, who source their organic cotton from nearby farms in the Gaziantep and Sanliurfa regions. Like all our denim, we partner with our Italian denim manufacturer Incom to cut, sew and wash our jeans in Italy.

How it's made

Component/ProcessSupplierCountryLast Visited

Packing
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 Salary Unit
Employees Work Hours
7.30-4pm
Tier
Manufacturing
Last Visit
2022-11-01
Italy
2022-11-01
Pressing
Fashion Trend Srl
Italy
-
Washing
Green Lab Srl
Grottammare, Italy Est. 2017-01-01
Employees
43
Salary
1600 Salary Unit
Employees Work Hours
8h
Tier
Manufacturing
Last Visit
2024-07-04
Italy
2024-07-04
Sewing
St. Service Srl
Frigento, Italy Est. 2020-01-01
Employees
20
Salary
1300 Salary Unit
Employees Work Hours
8h
Tier
Manufacturing
Last Visit
2024-07-03
Italy
2024-07-03
Cutting
INCOM Spa - Industria Confezioni Moderne
Urbania, Italy Est. 1976-01-01
Incom S.P.A is located in the mountainous village of Urbania, 50km inland from Pesaro on the Italian east coast. Run by Paolo, the second generation management of the family business, the factory is built on over 70 years of apparel experience, with the past 50 years focused nearly exclusively on denim. Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled. For regular productions, the Urbania facility handles the first and last steps of our denim manufacturing: sourcing, fabric quality control and cutting, as well as quality control and packing of the final garment. Sewing and washing is carried out by close partners located within 2 hours of driving.
Employees
69
Salary
1685 Salary Unit
Employees Work Hours
7.30-4pm
Tier
Manufacturing
Last Visit
2022-11-01
Italy
2022-11-01

Finishing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Piece dyeing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Weaving
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Yarn dyeing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Spinning
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Combing
Orta Anadolu Ticaret ve Sanayi İşletmesi T.A.Ş.
Kayseri, Turkey Est. 1953-01-01
Founded in 1953 in Kayseri, Turkey, Orta Anadolu (Orta) began as a spinning and weaving company and transitioned into full-scale denim manufacturing in 1985. Today, Orta operates a vertically integrated supply chain — from yarn production to finished fabric — enabling full control over each stage of denim creation. We partner with Orta for our black and grey-wash Men's and Women's denim fabrics.
Employees
1101
Employees Work Hours
3 shifts
Turkey
-
Ginning
Unknown
Turkey
-
Farming
Unknown
Turkey
-

Fabric Supplier
Copen United Ltd
Bulgaria
-
Finishing
Zibo Lianyu Printing and Dyeing Technology Co Ltd
China
-
Piece dyeing
Zibo Lianyu Printing and Dyeing Technology Co Ltd
China
-
Weaving
Shandong Shengrun Textile CO LTD
China
-
Spinning
D&Y Textile (Malaysia) Sdn Bhd
Malaysia
-
Combing
Unknown
United States of America (the)
-
Ginning
Unknown
United States of America (the)
-
Farming
Unknown
United States of America (the)
-

Buttons
Berning + Söhne GmbH
Germany
-
Rivets
Berning + Söhne GmbH
Germany
-
Sewing thread
Rama Srl
Italy
-
Main label
Rudholm & Haak (HK) Ltd
Hong Kong
-
Care label
Rudholm Portugal Lda
Portugal
-

Incom Spa

Incom's facilities are renowned for their high tech equipment and demanding quality standards. At Incom's Urbania facility our denim is developed and sampled.

Cost, resource and impact breakdown

For every garment, we not only disclose the full supply chain, but also its monetary and resource cost structure along with the resulting CO2e emissions. Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

Learn more here

Component	Cost	Co2	Water	Energy
Assembly	26.8 EUR	0.76 kg	0.11 l	0.59 kWh
Main Fabric	9.2 EUR	21.29 kg	89.02 l	28.86 kWh
Lining	1.2 EUR	0.36 kg	8.36 l	1.78 kWh
Trims	3.8 EUR	0.1 kg	0 l	0.02 kWh
Transport	1.3 EUR	4.83 kg	0.36 l	32.84 kWh
Total	42.1 EUR	27.35 kg	97.85 l	64.11 kWh

Garment care instructions

Do not bleach
Do not tumble dry
Iron at low temperature 110°C
Professional dry clean
Wash with similar colors at 30°C

Garment care and repair guides

Explore our library of care guides, specific to fabrics, materials and garments, including stain treatments and repair guides below. For every product we keep spare parts and send you what you need, when you need it, at no cost.

Care Guides Repair Guides Order Spare Parts

Garment take back and resale

To extend the life of our product, we take back any unwanted Asket garments - no matter their condition or age. In exchange, you'll receive a reward voucher based on the type(s) of garments you return. Your sent in garments will be handled for resale at our Bondegatan Restore location.