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Our Journey

From how we tackle greenwashing with the impact receipt to how we once told the fast-fashion industry to shove off, and the various stories inbetween.

The 2022 Progress Report

The 2022 Progress Report

2022: Behind the making of the new HQ

2022: Behind the making of the new HQ

2022: Inside the New HQ

2022: Inside the New HQ

The Asket Principles 2021

The Asket Principles 2021

The Progress Report 2021

The Progress Report 2021

2021: Picking apart the packaging problem

2021: Picking apart the packaging problem

Goodbye greenwashing

Goodbye greenwashing

Fuck Fast Fashion

Fuck Fast Fashion

The Struggle To Get To 100% Organic Cotton

The Struggle To Get To 100% Organic Cotton

We Can’t Shop Our Way to Sustainability

We Can’t Shop Our Way to Sustainability

The Mill That Fooled Us

The Mill That Fooled Us

The Sweatshirt That Nearly Ruined ASKET

The Sweatshirt That Nearly Ruined ASKET

Introducing: Full Traceability

Introducing: Full Traceability

Back to stories overview

Sustainable And Ethical Fashion Terms

We get it, navigating sustainable and ethical fashion terminology can be overwhelming. The conversation around fashion’s environmental impact is riddled with jargon, and the sheer volume of words, terms and definitions out there can leave your head in a spin – us included.

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