Cemented as the #1 womens’ essential by Jane Birkin in the 60's and 70's, The T-Shirt is the natural starting place for our growing permanent collection of women's essentials. Developed for longevity, both aesthetically and physically, our T-Shirt is made from a soft yet substantial mid-weight organic cotton jersey, designed to feel light without being frail or see-through. It's cut to a classic fit and accentuated with a slightly elevated, neatly ribbed neckline. Tuck it into a skirt, or make it a statement with a pair of blue denim - no wardrobe is complete without it.
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The T-Shirt
40 EUR
Dark Navy
Model also wearing
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
13 EUR
Asket Price
40 EUR
Traditional Retail
80 EUR
13 EUR
40 EUR
80 EUR
- Raw Material & Milling 5 EUR
- Manufacturing 7 EUR
- Trims & Packaging 0.3 EUR
- Transport 0.5 EUR
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
94% Overall traceability
Solid: Organic cotton farmed and ginned in Madhya Pradesh, India, combed in Izmir, Turkey. Melanges: Organic cotton farmed and ginned in India, combed in Guimaraes, Portugal.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
4.28 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Mid-Weight Cotton Jersey
The T-Shirt is the product of two years of research, sourcing and development. Built on 100% organic cotton and developed with European jersey specialists. We’ve created a fabric that combines softness, lustre, lightness and durability without becoming flimsy or - god forbid - transparent.
- Yarn: 100% Organic cotton
- Body fabric: 160 g/sqm single jersey
- Neckline: 1x1 rib-knit
- Dye: Piece dye (Melange: Fiber dye)
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