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And certainly doesn’t need more clothing.
Garments, products of delicate labour and precious resources, have lost their value.
We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators.
All at the expense of our society and planet.
ASKET exists to end this.
We don’t design for seasons, we create for forever.
When something isn’t perfect we improve it.
When something is broken we mend it.
Our definition of progress is reduced wardrobes.
Built on pieces that will stand the test of time.
Both in craftsmanship and design.
We envision a world free of fast consumption.
A world with less clutter, less waste, less smoke and mirrors.
ASKET. The pursuit of less.
Our promise is to create only meaningful essentials. We’re restoring the value and appreciation of clothing by creating only the garments we need, and uncovering and telling their stories: A permanent collection of zero-compromise pieces, made under full transparency and with lifecycle responsibility. We can’t live without clothing, but we can live with a lot less and a lot better clothing, by making the pieces we choose to invest in count.
We’ve disregarded seasonal collections, cut out all the middlemen and fashion fat - putting our entire focus on building a single, permanent collection. Fewer pieces, more love:
Every garment is the product of scarce natural resources and delicate human labor. But the full picture is rarely told: Every piece makes an impact and has a cost. We want to give the whole picture, helping both us at ASKET and you as an individual make more informed decisions:
Whatever promises of “sustainable fashion” you hear, extending the life of the garments we already have is the only sure-fire way to actually reduce the footprint of the clothing industry. The longer we wear what we have, the less new stuff we need. That’s why we take responsibility, beyond the point of purchase, doing our very best to keep our clothing in use and out of landfill.