Few garments spell summer like a linen shirt. Comfortably cut from a fine and breezy plain weave, it's ideal for the elements native to the warmer months - be it the salty winds of your favorite beach or the late night fires on midsummer eve. The Linen Shirt is a wardrobe classic begging for daily use: It seamlessly integrates into your outfits and lends an effortless elegance as it creases and shapes with wear. The more you wear it, the softer and more comfortable it will become.
The Linen Shirt
195CAD
Model also wearing
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
58CAD
Asket Price
195CAD
Traditional Retail
350CAD
58CAD
195CAD
350CAD
- Raw Material & Milling 21CAD
- Manufacturing 31CAD
- Trims & Packaging 0.9CAD
- Transport 5CAD
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
85% Overall traceability
Linen farmed in Normandy, FR.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
11.16 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
French Linen
Linen is a testament to mother nature’s ingenuity. Requiring careful planning and timing, the best linen omits irrigation, fertilization and pesticides, needing only natural rainfall. Combining high durability with comfort, airiness and quick-drying capacities, linen bears a unique set of qualities that remain unrivaled by the majority of modern fibers. The linen we use for this shirt is grown in Normandy, France, and is expertly milled and tailored in Portugal.
- Yarn: 100% Linen
- Body Fabric: 126g/sqm linen
- Buttons: Mother of Pearl
- Dye: Yarn Dye
