To honor the value of each garment we need to think beyond the point of purchase. Caring for, repairing and disposing of every piece in in a responsible manner.
Buying less and using what we have as long a possible is the only guaranteed way to reduce our footprint. If we consider our purchases more carefully, we're also shifting the nature of our relationship with clothing from meaningless - to meaningful. And when things mean something to us, we start to care: Washing and drying more consciously, repairing when needed and disposing of your unwanted items responsibly. Lifecycle responsibility is our commitment to not just making clothes that stand the test of time, but to help us all make the most out of every piece we create. What's in it for you? Save time, money and resources.
Proper garment care is not hard and it doesn’t require more time or effort. What's more, it saves both costs and resources by keeping your garments fresh longer and using less energy. Small differences in washing and drying choices, have a significant impact on both your wallet, and the environment. Follow our care guides and learn how to look after your garments like a professional.
Garments should be worn as much and as often as possible. Naturally, they will wear and tear. But always consider repair before replacing it. We’re here to help with detailed repair guides for common issues and any spare parts that you may need. In the unfortunate event of a product defect we will of course take care of the necessary repair. The math is simple: wear your garments twice as long and you'll need half the amount of garments!
The majority of disposed garments are landfilled or incinerated, even if you donate or recycle. Send them back to us and we’ll make sure that they are repaired, renewed, resold or recycled - keeping them in use and out of landfill. In return you’ll earn a revival reward for every garment you send home. Because not all good thing must come to an end.