For effortless dressing, slip on our Lyocell t-shirt. With a subtle drape and silky hand-feel this T is designed to elevate any outfit with a hint of casual elegance. Our T-shirt is made from a lyocell called TENCEL™ which is derived from the wood pulp of certified renewable sources. The material provides superior breathability and combined with a cut that has a loose profile, open neckline and slightly shorter sleeves it allows for fluid movement.
CUSTOMS AND TAXES INCLUDED ON ORDERS BELOW 1000 AUD
The Lyocell T-Shirt
75AUD
Model also wearing
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
23AUD
Asket Price
75AUD
Traditional Retail
130AUD
23AUD
75AUD
130AUD
- Raw Material & Milling 9AUD
- Manufacturing 11AUD
- Trims & Packaging 2AUD
- Transport 0.7AUD
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
93% Overall traceability
Lyocell (TENCEL™) produced in Lenzing, Austria.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
5.52 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Supreme Softness
Our T-Shirt is made from 100% lyocell (TENCEL™), which are derived from responsibly harvested, certified pulp and produced by Lenzing AG in a closed-loop process that recycles more than 99% of process water and solvents.
- Yarn: 100% Lyocell (TENCEL™)
- Body fabric: 185g/sqm Interlock jersey
- Neckline: 185g/sqm Interlock jersey
- Dye: Piece dyed
