CUSTOMS AND TAXES INCLUDED ON ORDERS BELOW 1000 AUD

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The Ribbed Wool Beanie

65AUD
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Express Delivery 30 AUD | Free from 350 AUD

A good hat is the most effective way to fight off the cold. Our classic snug-fit ribbed beanie is knitted from 100% Extra Fine non-mulesed Merino wool and made to keep its shape over time. This hat will keep you warm and stylish when the winds start whipping and the cold bites.

  • 100% Traceable Extra-Fine Merino Wool
  • RWS & Nativa™ Certified, Mulesing Free
  • 19,5 micron fiber diameter
  • 2 ply yarn, dense and elastic 10 gauge, 3x2 rib-knit
  • Double-folded bottom hem for optimal retention
  • Revival reward: 5 EUR/USD/GBP or 50 SEK - Learn more
  • One size - snug fit
  • Elastic rib-knitted construction that adapts to your head over time
  • Robert (Light Gray, Charcoal) has 61cm (24") head circumference (at forehead)
  • Melker (other colors) has 58cm (23") head circumference (at forehead)
  • Hand wash cold
  • Dry flat
  • Do not use softener
  • Do not tumble dry
  • Do not bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 5 EUR/USD/GBP or 50 SEK - Learn more.

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 14AUD
      Asket Price 65AUD
      Traditional Retail 90AUD
      14AUD
      65AUD
      90AUD
      • Raw Material & Milling 4AUD
      • Manufacturing 10AUD
      • Trims & Packaging 0.3AUD
      • Transport 0.5AUD

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      81% Overall traceability

      Merino sheep breed and shorn in Santa Cruz, Patagonia, Argentina.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      5.90 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      100% Traceable Merino Wool

      Merino wool is one of mother nature’s greatest gifts. Its properties are a result of the rugged conditions in which Merino sheep live, with scorching summers and freezing winters. Merino sheep have developed a quality and versatile fleece - soft, breathable, temperature regulating and moisture-wicking. All these properties are present in The Merino Wool Sweater, and at 25% the width of a human hair, our 19,5 micron extra fine Merino wool is smooth, soft and strong. What's more, all our merino wool is 100% traceable and sourced from an exclusive list of farms that are Nativa ™and RWS certified, ensuring the greatest care to both animal and planet.

      • Sheep: Mulesing-free, Argentinian Merino
      • Fiber: 100% Extra Fine Merino, 19,5 microns
      • Yarn: NM. 2/30
      • Dye: Yarn Dye (Melange: Fiber Dye)
      • Knit: 10 gauge, 3x2 Rib Knit
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