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The Hoodie

180AUD
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Size
XS S M L XL XXL
Length
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Express Delivery 30 AUD | Free from 350 AUD

With roots in athletics and counter-culture, the hoodie has evolved into an utterly essential staple. Cut from our custom developed, heavy-weight, 100% organic cotton loopback, The Hoodie features a generously sized double-lined hood, but is otherwise stripped from the usual, unnecessary details. By optimising for form and actual function (removing the likes of the pouch pocket), we've created an elevated piece that spells understated, rather than underdressed, making it a go-to layer both on - and off - the clock.

  • 100% organic cotton
  • Custom developed 390g/sqm unbrushed loopback
  • Double-lined hood
  • Herringbone taping
  • Ribbed and reinforced cuff and hem for optimal retention
  • Flatlock stitch finishing at hem and cuffs
  • Topstitch finishing at the neckline 
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Straight cut
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Kevin (Black) measures 185cm (6’1”) in height, 90cm (35.4”) around the chest and wears an M Regular. 
  • Ossian (Mud Green) measures 188cm (6’2”) in height, 92cm (36.2”) around the chest and wears an M Regular. 
  • Viktor (Dark Navy) measures 188cm (6’2”) in height, 100cm (39.3") around the chest and wears an M Regular. 
  • Mohammed (Grey Melange) measures 192cm (6'3") in height, 88cm (34.5") around the chest and wears an M Regular 


  • Wash at 30° Celsius
  • Hang to dry
  • Iron at medium temperature, 150 °C
  • Do not tumble, dry-clean or bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 45AUD
      Asket Price 180AUD
      Traditional Retail 270AUD
      45AUD
      180AUD
      270AUD
      • Raw Material & Milling 25AUD
      • Manufacturing 16AUD
      • Trims & Packaging 2AUD
      • Transport 2AUD

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      86% Overall traceability

      Main fabric solids: Cotton for main fabric farmed, ginned and combed in Kahramanmaraş, Turkey. Main fabric melanges: Cotton for main fabric farmed and ginned in Rajasthan, India, combed in Moreira De Conegos, Portugal.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      29.52 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      A Modern Staple

      The Hoodie is cut from a 100% organic cotton custom jersey, developed in collaboration with one of the world’s most innovative and skilled suppliers based in Portugal. The yarn is ring spun to give it a softer yet high quality feel and then brought together with a unique loop back knit, which lends unprecedented durability.

      • Yarn: 100% ring spun Organic Cotton
      • Body Fabric: 390/sqm Loopback Knit
      • Hems: 1x1 Cotton-Lycra Rib Knit
      • Dye: Piece Dye, (Melange: Fiber Dye)
      • Sewing thread: 100% Recycled Polyester

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