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The Raw Denim Jean
Raw Denim

1 350 SEK

Traditional retail price: 1800 SEK

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A(Slim) B(Regular)
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Delivery in 2-4 days | Free from 750 SEK | Free returns & exchanges

Overview +

A monumental garment and the cornerstone of timeless style, no wardrobe is complete without it. The Raw Denim Jean has been engineered - from the first thread, to the last button - to shape after your body, fade with wear and mold according to your everyday life. Cut from a rigid 13oz Japanese heritage raw denim and sewn to perfection in Italy, there's no garment that will age as well as this.

Details +
  • 13oz, 100% cotton, rigid mid-weight Japanese raw denim
  • Ring spun and rope dyed yarn for natural, uneven surface
  • Sanforized for stability
  • Button fly with signature button
  • Buttons and rivets made with zero waste and no chemicals
  • Tan stitching, 5 belt loops, 2 front, 2 back pockets
Fit +
  • Mid-rise waist and tapered fit
  • Available in Asket’s three-dimensional size system. Identify your build, choose waist and inseam length
  • Raw Denim stretches with wear and shrinks with wash, for advice check our denim guide
  • Model measures 186cm (6'1) in height, 76,5cm (30") in waist, 101cm (40") around hip, 60cm (23") around the thigh and wears size W30-L32 B-Regular
Care +
  • Washing raw denim is OPTIONAL. View detailed care guide below and a full raw denim guide here
  • Be aware of bleeding. Raw denim color rubs off onto lighter surfaces when new.
  • Body width stretches with wear and shrinks back after wash - length shrinks up to 5% first wash
  • Wash separately the first few times, hang to dry
  • Do not tumble dry nor bleach

View detailed care instructions

Model also wearing

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

Landed Cost 416 SEK
Asket Price 1 350 SEK
Traditional Retail 1800 SEK
416 SEK
1 350 SEK
1800 SEK
  • Raw Material 35 SEK
  • Milling 120 SEK
  • Manufacturing 223 SEK
  • Trims 27 SEK
  • Transport 11 SEK
416 SEK Landed Cost

Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

  • Raw Material
  • Milling
  • Manufacturing
  • Trims
  • Transport
In Research
  • Raw Material
  • Milling
  • Manufacturing
  • Trims
  • Transport

        From Anjo, Japan, To Urbania, Italy

Denim in it's truest form. No bleach, brush, laser or sandpaper for an articificially aged look - this is a piece engineered to wear down and patinate naturally. Its journey starts with the one thing that matters the most in denim: The fabric. Raw, Japanese mid-weight denim, woven from a yarn developed in Aichi, Japan, in the 1970s. Ring spun, as opposed to open end, for a naturally irregular surface, it is the foundation of a long and beautiful patinating process. Today, the yarn is spun from 15% leftover cotton. Thereafter, it's rope-dyed and dipped eight times for superior depth, using a proprietary cold-dye technique to energy consumption, before being woven on looms powered exclusively by clean energy and finally sanforized for stability. Finally, it's cut and sewn in Italy and embellished with our signature metal butons and rivets, cast from 100% leftover metal from Europe. And since we're talking raw denim, it's unwashed, giving it a longer life expectancy from the start. It's denim designed to be worn for years.

Yarn: 100% cotton
Body Fabric: 13oz ring spun Japanese raw denim
Lining: 100% cotton twill
Buttons: Recycled metal
Dye: Indigo rope dye

Making The Raw Denim
Making The Raw Denim