FREE STANDARD SHIPPING OVER 80 EUR | ALWAYS FREE EXCHANGES
Delivery in 2-3 days | Free from 80 EUR | Free exchanges
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
94% Overall traceability
The fabric of our Long-Sleeve T-shirt is the result of 7 years of scrutiny together with our Portuguese specialist partners. For this one, we went for a mid-weight 160g/sqm organic cotton fabric to get a perfect balance between sturdiness and breathability while achieving a softness that endures forever.
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