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The Shirt

110 GBP
Size
Size
XXS XS S M L XL XXL
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Delivery in 4-6 days | Free from 100 GBP | Free exchanges

Dating all the way back to 27 BC, we need to fast forward to Marie Antoinette and then skip another few hundred years to mark the popularization of the shirt as an everyday essential thanks to Katherine Hepburn, Uma Thurman and the likes. Challenging its formal origins, we’ve designed The Shirt, as THE Shirt, no matter the occasion. Cut from a crisp and breezy organic cotton poplin, it features a slightly oversized silhouette with dropped shoulders and a long back. Pop it over a pair of blue denim or tuck it into a skirt. Or just skip the bottoms entirely for a day on the sofa, or at the beach. We promise, it’ll elevate any look.

  • Crisp 100% organic cotton 130g/sqm Poplin weave
  • Dropped shoulders
  • French placket
  • Mother of Pearl buttons
  • Rounded bottom hem
  • Single button cuff
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Oversized fit
  • Pre-shrunk
  • 7 sizes, XXS-XXL
  • Erika (White) measures 177 cm (5'10") in height, 78 cm (30.7") around the bust, 64 cm (25.2") around the waist and 99 cm (39") around the hips. She wears a size Small.
  • Wash at 30 °C
  • Hang to dry
  • Iron on reverse at medium temperature, 150 °C
  • Do not tumble, dry-clean nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 34 GBP
      Asket Price 110 GBP
      Traditional Retail 210 GBP
      34 GBP
      110 GBP
      210 GBP
      • Raw Material & Milling 13 GBP
      • Manufacturing 20 GBP
      • Trims & Packaging 0.3 GBP
      • Transport 0.9 GBP

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      81% Overall traceability

      Body fabric Organic cotton farmed and ginned in Izmir, Turkey.



      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      11.76 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Crisp Organic Poplin

      The poplin used for The Shirt is made from extra-fine 100% organic cotton yarns and weighs 130g/sqm to achieve that signature crisp-yet-soft touch to the hand. What's more, the fabric has been gazed to minimize hairiness as well as mercerized to increase luster and improve stability. Whether you choose to let it drape on its own or layer it, this luxurious poplin has been developed to do both, effortlessly.

      • Yarn: 100% Organic cotton
      • Body fabric: 130g/sqm Poplin weave
      • Dye: Yarn dyed
      • Buttons: Mother of Pearl buttons

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