Dating all the way back to 27 BC, we need to fast forward to Marie Antoinette and then skip another few hundred years to mark the popularization of the shirt as an everyday essential thanks to Katherine Hepburn, Uma Thurman and the likes. Challenging its formal origins, we’ve designed The Shirt, as THE Shirt, no matter the occasion. Cut from a crisp and breezy organic cotton poplin, it features a slightly oversized silhouette with dropped shoulders and a long back. Pop it over a pair of blue denim or tuck it into a skirt. Or just skip the bottoms entirely for a day on the sofa, or at the beach. We promise, it’ll elevate any look.
FREE STANDARD SHIPPING OVER 100 GBP | ALWAYS FREE EXCHANGES
The Shirt
110 GBP
Size
Size
XXS
XS
S
M
L
XL
XXL
Delivery in 4-6 days | Free from 100 GBP | Free exchanges
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
34 GBP
Asket Price
110 GBP
Traditional Retail
210 GBP
34 GBP
110 GBP
210 GBP
- Raw Material & Milling 13 GBP
- Manufacturing 20 GBP
- Trims & Packaging 0.3 GBP
- Transport 0.9 GBP
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
91% Overall traceability
Body fabric Organic cotton farmed and ginned in Izmir, Turkey.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
11.76 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Crisp Organic Poplin
For The Shirt we set out to find a crisp poplin weave fabric. We landed on a yarn that is spun with a specialized technique to reduce hairiness and increase smoothness as well as strength. The yarn is woven into classic poplin weave with a crisp feel but undergoes a final wash for softness.
- Yarn: 100% Organic cotton
- Body fabric: 138g/sqm Poplin weave
- Dye: Piece dyed
- Buttons: Mother of Pearl buttons
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