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The Wool Coat

325 GBP
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Delivery in 4-7 days | Free from 100 GBP | Free returns & exchanges

The classic wool coat remastered. The product of cutting-edge innovation, classic tailoring and timeless design, The Wool Coat is cut from an Italian felted double twill fabric from 100% recycled wool. Featuring a clean cut-away collar, set in front and raglan back sleeves, The Wool Coat effortlessly balances form, comfort and function. Naturally breathable, water repellent and warm, you'll find yourself longing for colder days to dust this piece off, fall after fall, winter after winter.

  • 100% Recycled GRS Certified Post Consumer Wool
  • Heavyweight 600g/mtl, felted twill fabric
  • 100% Organic cotton lining
  • Front closure with 5 corozo buttons
  • Flap pockets at front with invisible snap button closure
  • Invisible side pockets in the side seam
  • 2 inside pockets with snap button closure
  • Revival reward: 25 EUR/USD/GBP or 250 SEK - Learn more
  • Relaxed fit
  • 15 sizes, XS-XL in Long, Regular and Short
  • Hugo (Dark Navy) measures 185cm (6'1") in height, 98cm (38") around the chest, 76cm (30") in waist and wears an M Regular
  • Gustav (Charcoal Melange) measures 192cm (6'3") in height, 100cm (39") around the chest and wears an M Long
  • Professional Dry Clean Only
  • Do not wash
  • Do not bleach
  • Do not tumble dry
  • Do not iron

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.

      Landed Cost 105 GBP
      Asket Price 325 GBP
      Traditional Retail 630 GBP
      105 GBP
      325 GBP
      630 GBP
      • 33 GBP
      • 57 GBP
      • 2 GBP
      • 13 GBP

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      96% Overall traceability

      Body fabric: Recycled wool collected in USA, Italy and Europe. Lining fabric: Cotton for lining farmed and ginned in Shandong, China.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      36.82 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Putting the Win in Winter

      Our Italian partner mill has over 75 years’ experience in woolen outerwear fabrics and is at the forefront of wool recycling. Our coat is the creation of a premium quality felted fabric from 100% recycled wool. The wool is made from post-consumer sweaters that are spun into new yarn in a process called mechanical dying.

      • Yarn: 100% Recycled Wool 
      • Body Fabric: 600g/mtl felted double twill 
      • Lining: 100% Organic Cotton
      • Buttons: Corozo (100% vegetable made) 
      • Sewing thread: 100% Recycled PET

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