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The Wool Coat

325 GBP
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XS S M L XL
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Delivery in 4-6 days | Free from 100 GBP | Free exchanges

The classic wool coat remastered. The product of cutting-edge innovation, classic tailoring and timeless design, The Wool Coat is cut from an Italian felted double twill fabric from 100% recycled wool. Featuring a clean cut-away collar, set in front and raglan back sleeves, The Wool Coat effortlessly balances form, comfort and function. Naturally breathable, water repellent and warm, you'll find yourself longing for colder days to dust this piece off, fall after fall, winter after winter.

  • 100% Recycled Wool, made by recycled pre and post-consumer wool
  • Heavyweight 600g/mtl, felted twill fabric
  • 100% Organic cotton lining
  • Front closure with 5 corozo buttons
  • Flap pockets at front
  • Invisible side pockets in the side seam
  • 2 inside pockets with snap button closure
  • Revival reward: 25 EUR/USD/GBP or 250 SEK - Learn more
  • Relaxed fit
  • 15 sizes, XS-XL in Long, Regular and Short
  • Niclas (Dark Navy) is 192cm (6'2") tall and measures 96cm (37.7") around the chest and 80 cm (31.4") around the waist and wears M-Regular
  • Brian (Charcoal Melange) is 189cm (6'2") tall and measures 97cm (38.1") around the chest and 76 cm (29.9") around the waist and wears M-Regular
  • Professional Dry Clean Only
  • Do not wash
  • Do not bleach
  • Do not tumble dry
  • Do not iron

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 25 EUR/USD/GBP or 250 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 105 GBP
      Asket Price 325 GBP
      Traditional Retail 630 GBP
      105 GBP
      325 GBP
      630 GBP
      • Raw Material & Milling 33 GBP
      • Manufacturing 57 GBP
      • Trims & Packaging 2 GBP
      • Transport 13 GBP

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      88% Overall traceability

      Body fabric: Recycled wool collected in USA, Italy and Europe. Lining: Organic cotton farmed in Lahore, Pakistan.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      36.82 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Cutting-Edge Recycled Wool

      Our Italian partner mill has over 80 years’ experience in woolen outerwear fabrics and is at the forefront of wool recycling. Our coat is the creation of a premium quality felted fabric from 100% recycled wool. The wool is collected from the finest pre and post-consumer sweaters and scraps, that are spun into new yarn in a process called mechanical dying.

      • Yarn: 100% Recycled Wool 
      • Body Fabric: 600g/mtl felted double twill 
      • Lining: 100% Organic Cotton
      • Buttons: Corozo (100% vegetable made) 
      • Sewing thread: 100% Recycled PET

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