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For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
96% Overall traceability
Fabric: Organic cotton for outer farmed and ginned in Maharashtra, Madhya Pradesh or Gujarat, India. Lining: Organic cotton farmed in Lahore, Pakistan.
67.24 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).How is this calculated?
The sturdy double twill fabric used in the Field Jacket has been developed in Italy by a company renowned for its expertise in performance cotton. The fabric is made from 100% organic cotton able to attain luxurious feel to the hand without sacrificing durability, and its deep color is achieved by a piece dyeing process. To ensure true water-repellency, the fabric has been coated with a water repellent treatment.
Body Fabric: 100% Organic Cotton
Body Fabric Weight: 390g/mtl
Weave: Double Twill Weave
Dye: Piece dyed
Lining: 100% Organic cotton
Zip tape: 100% recycled polyester
Zip/puller/stud buttons: Nickel free metal