FREE STANDARD SHIPPING OVER 650 DKK | ALWAYS FREE EXCHANGES
Delivery in 2-4 days | Free from 650 DKK | Free exchanges
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With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
94% Overall traceability
Organic cotton farmed and ginned in Madhya Pradesh, India.
How is this calculated?
Together with our expert textile engineers in Portugal we set out to create a pure rib-knit fabric, free from man-made fibers, that is as comfortable as it is durable. A mid-level weight of 200g/sqm ensures the tanks keeps it's shape, while the 1x1 rib knit, detailed only by a single needle stitch at the hems, lends a subtle, natural stretch.
Yarn: 100% Organic cotton
Body fabric: 200 g/sqm fine 1x1 rib
Neckline: fine 1x1 rib-knit
Dye: Piece dyed
Sewing thread: 100% Recycled polyester