FREE STANDARD SHIPPING OVER 650 DKK | ALWAYS FREE EXCHANGES
Delivery in 2-4 days | Free from 650 DKK | Free exchanges
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With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
94% Overall traceability
How is this calculated?
The fabric of our Long-Sleeve T-shirt is the result of 7 years of scrutiny together with our Portuguese specialist partners. For this one, we went for a mid-weight 160g/sqm organic cotton fabric to get a perfect balance between sturdiness and breathability while achieving a softness that endures forever.